Feature
Website management
Improved archiving in Optimize
Archive optimizations to keep your experiments and personalizations organized

It just got easier to move fast and focus on your next optimization. We've improved how archiving optimizations work so that you can keep your nav un-cluttered, and keep your focus on what's happening now.
What we've changed
- Canvas cleanup when archiving - Archiving an optimization now automatically removes all associated style and content changes from the canvas—no manual cleanup needed. Your reports stay intact, but visual changes are cleared so you can stay focused on active work.
- New status filter for archived tests - We’ve added a new filter to the All Optimizations view so archived experiments are hidden by default. That means less noise, faster navigation, and a clearer view of what’s live and in progress.
- Streamlined archiving controls - Archiving individual variations is no longer supported. You’ll now archive completed optimizations in one step, reducing complexity and ensuring more predictable behavior.
You can learn more about archiving optimizations here.
Launched on
July 11, 2025
Category
Website management
Related updates
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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.