Redirect tests in Webflow Optimize

Webflow Optimize users now have the ability to conduct redirect tests.

Redirect tests allow you to split all the traffic that arrives on a certain page (the origin page) and direct some portion of it to a new page (the destination page).

When a redirect variation is triggered, the visitor is taken from the original page and sent to a new targeted web page. Redirect variations can be helpful if you're testing a full-page redesign, redirecting specific audiences to specific landing pages, or when it's more feasible to code up a new page because the changes are so drastic that they could conflict with existing experiences running on the page.

To learn more about setting up a redirect test, check out this help article.

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