Sell multiple variants of the same product

Want to sell products with multiple options, like size, color, or style? Now you can.

Just open the detail view for your products in the Designer or Editor, then create a new option set for each dimension that product has.

Once you’ve created your option set, you can add all the variants you want to sell, then set  unique thumbnails prices, specs, and inventory for each as needed.

On your product page, you’ll see a new dropdown element that lets users switch between the different options available for that product.

Note that this is just our first release for variants. Here are some additional features and improvements we’re considering:

• More customizable variant selectors: so you can push your design beyond dropdowns and have more creative freedom when designing the variant selector buttons.
• More flexible image options: so you can have multiple images change when you switch between variants.
• Variant-specific URLs: so you can create links to product pages that directly select and display the desired variant.

If you have additional enhancements you’d like to see for variants — or for ecommerce more broadly — go ahead and create an item in our wishlist. Thanks in advance!

Note: You're able to create up to 3 option sets per product, with a limit of up to 50 variants total.