Blog
Authors
Leah Retta
She/her

Leah Retta

Senior Content Marketing Manager, Enterprise at Webflow. Excited by well-curated Spotify playlists, espresso, and prestige television.

She/her

Leah Retta

Senior Content Marketing Manager, Enterprise at Webflow. Excited by well-curated Spotify playlists, espresso, and prestige television.

Posts by this author

Design

6 web design trends to watch in 2025

by
Leah Retta
,
, &
Design

6 web design trends to watch in 2025

From the nostalgia and light effects to AI, here's our roundup of the leading web design trends to look out for in 2025.

by
Leah Retta
,
, &
6 web design trends to watch in 2025
Strategy

Website collaboration: the key to agility and conversion

by
Leah Retta
,
, &
Strategy

Website collaboration: the key to agility and conversion

Learn how website collaboration can unlock opportunities for increased speed to market and a higher conversion rate.

by
Leah Retta
,
, &
Website collaboration: the key to agility and conversion
Inside Webflow

That’s a wrap on Webflow Conf 2024

by
Leah Retta
,
, &
Inside Webflow

That’s a wrap on Webflow Conf 2024

From San Francisco to London and online, here’s a full recap of all the fun of Webflow Conf 2024 from wherever you joined us.

by
Leah Retta
,
, &
That’s a wrap on Webflow Conf 2024
Strategy

Performance branding: merging data and creativity to drive measurable results

by
Leah Retta
,
, &
Strategy

Performance branding: merging data and creativity to drive measurable results

Learn how performance branding blends brand-building with data-driven strategies to elevate your website, amplify awareness, and drive measurable results.

by
Leah Retta
,
, &
Performance branding: merging data and creativity to drive measurable results
Inside Webflow

Get ready for Webflow Conf 2024

by
Leah Retta
,
, &
Inside Webflow

Get ready for Webflow Conf 2024

A quick rundown on everything you need to know before our online, San Francisco, and London events.

by
Leah Retta
,
, &
Get ready for Webflow Conf 2024
Inside Webflow

Webflow Conf 2024 sessions you won’t want to miss

by
Leah Retta
,
, &
Inside Webflow

Webflow Conf 2024 sessions you won’t want to miss

Spotlighting a few Webflow Conf 2024 sessions open to all attendees you won’t want to miss during this year’s programming.

by
Leah Retta
,
, &
Webflow Conf 2024 sessions you won’t want to miss
Strategy

Measuring the success of website personalization: Essentials for marketers

by
Leah Retta
,
Jen Lacey
, &
Strategy

Measuring the success of website personalization: Essentials for marketers

Learn how marketing leaders can quantify the impact of website personalization and collaborate cross-functionally to personalize more effectively.

by
Leah Retta
,
Jen Lacey
, &
Measuring the success of website personalization: Essentials for marketers
Inside Webflow

The full 2024 Webflow Conf agenda is live!

by
Leah Retta
,
, &
Inside Webflow

The full 2024 Webflow Conf agenda is live!

Whether you’re a designer, marketer, product owner, developer, or agency lead, this year’s programming has something for everyone.

by
Leah Retta
,
, &
The full 2024 Webflow Conf agenda is live!
Strategy

Three marketing leaders weigh in on future-proofing your website

by
Leah Retta
,
, &
Strategy

Three marketing leaders weigh in on future-proofing your website

Marketing leaders react to the opportunities in the 2024 web landscape and weigh in on using AI, creativity, and experimentation to bolster their strategies.

by
Leah Retta
,
, &
Three marketing leaders weigh in on future-proofing your website
Development

Five essential requirements for a next-gen CMS

by
Leah Retta
,
, &
Development

Five essential requirements for a next-gen CMS

A full rundown of what marketing teams should look for in a powerful CMS and how modern solutions stack up against DXPs and headless approaches.

by
Leah Retta
,
, &
Five essential requirements for a next-gen CMS
Strategy

Overcoming roadblocks to collaboration

by
Leah Retta
,
, &
Strategy

Overcoming roadblocks to collaboration

Understanding collaboration drag and why it hurts your business.

by
Leah Retta
,
, &
Overcoming roadblocks to collaboration
Design

How to develop motion design principles

by
Leah Retta
,
, &
Design

How to develop motion design principles

Webflow's motion system extends how our brand shows up in the world. Here are lessons from our creative team to help you develop principles for your own brand.

by
Leah Retta
,
, &
How to develop motion design principles
Strategy

What marketing and web teams need to know about third-party cookie deprecation

by
Leah Retta
,
, &
Strategy

What marketing and web teams need to know about third-party cookie deprecation

An overview of what you need to know about Google's pending changes to data tracking and how to use it as an opportunity to expand your marketing playbook.

by
Leah Retta
,
, &
What marketing and web teams need to know about third-party cookie deprecation
Inspiration

How a website redesign helped Shipwell unlock greater digital potential

by
Leah Retta
,
, &
Inspiration

How a website redesign helped Shipwell unlock greater digital potential

Learn why transportation management company Shipwell switched to Webflow to reduce developer dependency and reimagine the end-to-end customer experience.

by
Leah Retta
,
, &
How a website redesign helped Shipwell unlock greater digital potential
Strategy

The costs of ineffective collaboration — and how to avoid them

by
Leah Retta
,
, &
Strategy

The costs of ineffective collaboration — and how to avoid them

Good collaboration can unlock innovation. But when it’s mismanaged, it can weigh your teams down — and come with long-term costs.

by
Leah Retta
,
, &
The costs of ineffective collaboration — and how to avoid them
Inspiration

6 featured Webflow projects: March 2024

by
Leah Retta
,
, &
Inspiration

6 featured Webflow projects: March 2024

Seek inspiration from our six favorite Webflow sites from the month of March.

by
Leah Retta
,
, &
6 featured Webflow projects: March 2024
Inspiration

4 experts on how AI will transform design systems

by
Leah Retta
,
, &
Inspiration

4 experts on how AI will transform design systems

How industry veterans predict AI and emerging tech will disrupt design and development

by
Leah Retta
,
, &
4 experts on how AI will transform design systems
Inspiration

6 inspiring sites from Black creators

by
Liz Huang
,
Leah Retta
, &
Inspiration

6 inspiring sites from Black creators

Our roundup of some of the coolest projects and sites created by Black designers, developers, and creatives

by
Liz Huang
,
Leah Retta
, &
6 inspiring sites from Black creators
Strategy

Embracing a people-first approach to change management

by
Leah Retta
,
, &
Strategy

Embracing a people-first approach to change management

Tips for teams looking to thoughtfully bring on new technology

by
Leah Retta
,
, &
Embracing a people-first approach to change management
Strategy

4 best practices for scoping a new web project

by
Leah Retta
,
, &
Strategy

4 best practices for scoping a new web project

We caught up with Webflow’s Head of Web Design to get her tips for keeping web projects on track from start to finish.

by
Leah Retta
,
, &
4 best practices for scoping a new web project
Development

What is a content management system?

by
Leah Retta
,
, &
Development

What is a content management system?

Learn about content management systems (CMS) and how they provide modern enterprises with the infrastructure they need to publish content on the web.

by
Leah Retta
,
, &
What is a content management system?
Strategy

Keeping up with customer expectations in 2024

by
Leah Retta
,
, &
Strategy

Keeping up with customer expectations in 2024

Tips for delighting your audience on the web in the new year

by
Leah Retta
,
, &
Keeping up with customer expectations in 2024
Inside Webflow

Looking back on Webflow Conf 2023

by
Liz Huang
,
Leah Retta
, &
Inside Webflow

Looking back on Webflow Conf 2023

Thank you for tuning in from San Francisco and New York City, Chicago to London, and everywhere in between.

by
Liz Huang
,
Leah Retta
, &
Looking back on Webflow Conf 2023
Strategy

Adapting to changing markets

by
Leah Retta
,
, &
Strategy

Adapting to changing markets

A conversation with experts at leading global consulting firms on the future of building for the web.

by
Leah Retta
,
, &
Adapting to changing markets
Development

502 bad gateway: What it means & how web developers can fix these errors

by
Leah Retta
,
, &
Development

502 bad gateway: What it means & how web developers can fix these errors

Everything you need to know about gateway errors, how to fix them, and how to prevent them from happening.

by
Leah Retta
,
, &
502 bad gateway: What it means & how web developers can fix these errors
Inspiration

Managing explosive growth: lessons in website scale from Jasper

by
Leah Retta
,
, &
Inspiration

Managing explosive growth: lessons in website scale from Jasper

Learn how leading AI company Jasper is supercharging its website with Webflow to deliver best-in-class experiences for an ever-growing audience.

by
Leah Retta
,
, &
Managing explosive growth: lessons in website scale from Jasper
Development

How collaborative web development helps teams build better websites, faster

by
Leah Retta
,
, &
Development

How collaborative web development helps teams build better websites, faster

Learn how modern businesses like Dropbox Sign are bringing marketing, design, and engineering together to collaborate on their website.

by
Leah Retta
,
, &
How collaborative web development helps teams build better websites, faster
Inspiration

How Clayful brings mental health support to students’ fingertips

by
Leah Retta
,
, &
Inspiration

How Clayful brings mental health support to students’ fingertips

Learn how healthtech company Clayful is helping thousands of children and teens in the U.S. access mental health services.

by
Leah Retta
,
, &
How Clayful brings mental health support to students’ fingertips
Development

How visual development transforms marketers and designers into citizen web developers

by
Leah Retta
,
, &
Development

How visual development transforms marketers and designers into citizen web developers

Learn how modern tools are enabling non-technical teams to quickly build, launch, and edit web experiences autonomously.

by
Leah Retta
,
, &
How visual development transforms marketers and designers into citizen web developers
Strategy

How marketing teams can accelerate speed to market

by
Leah Retta
,
, &
Strategy

How marketing teams can accelerate speed to market

A look at the strategies and best practices that help marketing teams move quickly and catalyze business growth.

by
Leah Retta
,
, &
How marketing teams can accelerate speed to market
Inspiration

How the marketing team at CoLab launched an ABM campaign in one day with Webflow

by
Leah Retta
,
, &
Inspiration

How the marketing team at CoLab launched an ABM campaign in one day with Webflow

With a lean team and even leaner processes, the team at CoLab Software embraces experimentation and uses Webflow to accelerate their time-to-launch.

by
Leah Retta
,
, &
How the marketing team at CoLab launched an ABM campaign in one day with Webflow
Strategy

Giving design a seat at the table

by
Leah Retta
,
, &
Strategy

Giving design a seat at the table

A Q&A with Webflow’s Director of Brand Design & Creative

by
Leah Retta
,
, &
Giving design a seat at the table
Inspiration

10 Initiatives nurturing Black creatives in design and beyond

by
Leah Retta
,
Liz Huang
, &
Inspiration

10 Initiatives nurturing Black creatives in design and beyond

Learn more about some of our favorite initiatives for Black creatives

by
Leah Retta
,
Liz Huang
, &
10 Initiatives nurturing Black creatives in design and beyond
Strategy

4 strategies for organically driving conversions

by
Leah Retta
,
, &
Strategy

4 strategies for organically driving conversions

Why organic conversions are an essential — and cost-efficient — part of a well-rounded marketing program.

by
Leah Retta
,
, &
4 strategies for organically driving conversions
Design

11 engaging web design trends for 2023

by
Liz Huang
,
Leah Retta
, &
Rease Rios
Design

11 engaging web design trends for 2023

As we look ahead to 2023, here are 11 web design trends that will help inform and inspire designers and marketers building for the web.

by
Liz Huang
,
Leah Retta
, &
Rease Rios
11 engaging web design trends for 2023
Inside Webflow

Webflow Conf wrap up

by
Liz Huang
,
Leah Retta
, &
Rease Rios
Inside Webflow

Webflow Conf wrap up

A recap of product announcements along with highlights from sessions, the Speed Build challenge, Webflow Awards, and conference reactions.

by
Liz Huang
,
Leah Retta
, &
Rease Rios
Webflow Conf wrap up
Design

Three designers’ perspectives on approaching a website redesign

by
Leah Retta
,
, &
Design

Three designers’ perspectives on approaching a website redesign

We talked to three designers to get their POV on tackling redesign projects.

by
Leah Retta
,
, &
Three designers’ perspectives on approaching a website redesign
Strategy

How your website affects your bottom line

by
Leah Retta
,
, &
Strategy

How your website affects your bottom line

Learn how building an engaging and optimized web experience can transform your website into an essential marketing asset and a major source of revenue.

by
Leah Retta
,
, &
How your website affects your bottom line
Inspiration

How Dock built a collaborative workspace to fix the buyer-seller relationship

by
Leah Retta
,
, &
Inspiration

How Dock built a collaborative workspace to fix the buyer-seller relationship

Learn how software company Dock went from Webflow-powered prototype to a full-fledged external collaboration tool and business.

by
Leah Retta
,
, &
How Dock built a collaborative workspace to fix the buyer-seller relationship
Inspiration

How no-code empowers Upwork to spring into action during times of crisis

by
Leah Retta
,
, &
Inspiration

How no-code empowers Upwork to spring into action during times of crisis

Upwork launched campaigns designed to support its community of freelancers and offer emergency assistance to those impacted by war and COVID-19.

by
Leah Retta
,
, &
How no-code empowers Upwork to spring into action during times of crisis
Design

14 Black creatives you should know about

by
Liz Huang
,
Leah Retta
, &
Rease Rios
Design

14 Black creatives you should know about

Black creatives have left a lasting impact on history and culture, and these are 14 — past and present — we're inspired by.

by
Liz Huang
,
Leah Retta
, &
Rease Rios
14 Black creatives you should know about
Inspiration

The enterprise businesses embracing the power of no-code

by
Leah Retta
,
, &
Inspiration

The enterprise businesses embracing the power of no-code

Webflow customers TED, Attentive, and Nvidia joined us for a session during No-Code Conf 2021 to share their journeys with Webflow.

by
Leah Retta
,
, &
The enterprise businesses embracing the power of no-code

Subscribe to Webflow Inspo

Get the best, coolest, and latest in design and no-code delivered to your inbox each week.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
You can unsubscribe at any time, no hard feelings. Privacy policy.