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Sara Gates

Sara Gates

Sara Gates writes about marketing and tech in Portland, Oregon. When she’s not working, she’s probably SUPing, cooking, binge-watching, or road-tripping.

Sara Gates

Sara Gates writes about marketing and tech in Portland, Oregon. When she’s not working, she’s probably SUPing, cooking, binge-watching, or road-tripping.

Posts by this author

Strategy

Real life examples of how AI can boost your marketing

by
Sara Gates
Strategy

Real life examples of how AI can boost your marketing

Learn how marketers are using AI to support their marketing efforts, and how you can too.

by
Sara Gates
Real life examples of how AI can boost your marketing
Strategy

GenAI is going to reduce your brand’s visibility — Here’s how to respond

by
Sara Gates
Strategy

GenAI is going to reduce your brand’s visibility — Here’s how to respond

A closer look at the future of search — and how it's going to affect your marketing site.

by
Sara Gates
GenAI is going to reduce your brand’s visibility — Here’s how to respond
Design

The power and business value of visual communication

by
Sara Gates
Design

The power and business value of visual communication

The advantages of visual communication and how enterprise orgs can lean on visuals to better capture their audience’s attention.

by
Sara Gates
The power and business value of visual communication
Design

7 featured Webflow projects: January 2024

by
Sara Gates
Design

7 featured Webflow projects: January 2024

Get inspired by our seven favorite Webflow sites from the month of January.

by
Sara Gates
7 featured Webflow projects: January 2024
Strategy

Trend jacking — and how it can set your B2B business apart from the crowd

by
Sara Gates
Strategy

Trend jacking — and how it can set your B2B business apart from the crowd

Learn about trend jacking, how to incorporate it into your marketing plans, and what cautions and considerations to keep in mind to hit the right mark.

by
Sara Gates
Trend jacking — and how it can set your B2B business apart from the crowd
Strategy

Being authentic in the time of AI

by
Sara Gates
Strategy

Being authentic in the time of AI

It's hard to balance AI's efficiency with your brand's authenticity — but it's not impossible. Here's some things every marketer should do when using AI.

by
Sara Gates
Being authentic in the time of AI
Strategy

Why content is essential to enterprise businesses

by
Sara Gates
Strategy

Why content is essential to enterprise businesses

Content marketing is essential to enterprise organizations. Learn how to choose the right content types, tear down silos, and craft content that resonates.

by
Sara Gates
Why content is essential to enterprise businesses
Development

What is bootstrap?

by
Sara Gates
Development

What is bootstrap?

Learn what Bootstrap is, how developers use it to save time while building sites and apps, and whether it’s right for your next web design project.

by
Sara Gates
What is bootstrap?
Strategy

The 5 best website analytics tools

by
Sara Gates
Strategy

The 5 best website analytics tools

These are the five best website analytics tools to help you understand how visitors find your site, interact with your content, and convert to customers.

by
Sara Gates
The 5 best website analytics tools
Development

Http vs. https: What’s the difference and why does it matter?

by
Sara Gates
Development

Http vs. https: What’s the difference and why does it matter?

When it comes to HTTP vs HTTPS, one small letter makes a big difference in keeping your site — and your users’ data — secure and trustworthy.

by
Sara Gates
Http vs. https: What’s the difference and why does it matter?
Development

Top-level domains: What they are and how to use them

by
Sara Gates
Development

Top-level domains: What they are and how to use them

Learn how top-level domains, like .com or .org, signal to visitors what a website does, who it’s for, and whether it can be trusted.

by
Sara Gates
Top-level domains: What they are and how to use them
Development

301 redirects: what they are and how to use them

by
Sara Gates
Development

301 redirects: what they are and how to use them

When you move or delete pages on your website, 301 redirects help keep traffic flowing. Learn how 301s work — and the best practices for SEO.

by
Sara Gates
301 redirects: what they are and how to use them
Inspiration

How no-code tools helped during India’s COVID surge

by
Sara Gates
Inspiration

How no-code tools helped during India’s COVID surge

Learn how no-code builder Vensy Krishna’s app helped thousands of people access lifesaving resources during India’s national COVID-19 crisis.

by
Sara Gates
How no-code tools helped during India’s COVID surge
Inspiration

Creating uncommon microsites with Webflow

by
Sara Gates
Inspiration

Creating uncommon microsites with Webflow

Learn how Webflow wizard Timothy Ricks creates uncommon microsites with Webflow by focusing on value over conversions and crafting moments of delight.

by
Sara Gates
Creating uncommon microsites with Webflow
Inspiration

Finding the freedom to create a truly original photography website in Webflow

by
Sara Gates
Inspiration

Finding the freedom to create a truly original photography website in Webflow

Julien Apruzzese used his 2020 to dive deep into Webflow University, allowing him to create a truly custom, one-of-a-kind photography website.

by
Sara Gates
Finding the freedom to create a truly original photography website in Webflow
Inspiration

How Correlated scales their marketing efforts with Webflow

by
Sara Gates
Inspiration

How Correlated scales their marketing efforts with Webflow

Learn how Correlated uses Webflow to keep pace with rapid growth — from product positioning to content launches.

by
Sara Gates
How Correlated scales their marketing efforts with Webflow

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