As technology is making it easier to build and launch an ecommerce store, making sure you stand out from the crowd is becoming more important than ever. And by standing out from the crowd, we mean creating a website that is unique to your brand.
You need a website that makes potential customers go “woah.”
All of the templates we are about to present in this post are built entirely with Webflow Ecommerce. Meaning, you have full control over every aspect of the design — from product page to checkout. If you don’t like a specific color scheme, easily change it to fit your brand colors. If you want to add a different section to a certain page, browse our cloneable assets in the Webflow showcase and simply copy and paste elements into your website design.
And rest assured, all of these templates are designed with web best practices in mind. You’ll feel confident knowing responsive design and SEO principles are baked into these designs. Alright, let’s dive in.
10 ecommerce templates to make your brand stand out
Design, branding, and marketing are becoming more important than ever. With the rise of no code tools, the problem isn’t how you’re going to create an ecommerce website — it’s how you’re going to design and brand it.
Here are 10 stunning ecommerce templates that will make you stand out in 2020:
Maybe you have a band. Or make beats. Whatever music you create, you want people to hear it. NextUp by Webflow designer Daniel James gives you a music-focused ecommerce theme to embed audio and video, as well as sell concert tickets and products — great for sharing on social media. It's an all-in-one ecommerce design that not only lets you promote your music and keep your fans updated about what you’ve been up to, but also gives you an online store to sell your merchandise.
With well-organized page layouts, big blocks of text, full-width images, animated transitions, micro-interactions, and even a subtle scroll-triggered parallax effect on the hero image, NextUp looks great. And what’s so smart here is the use of Webflow’s CMS to control the content. If you’re an active musician, you’re constantly creating. You want to get your new music and news to your audience quickly and easily. All of the content for new releases, shows, music videos, music, and press kits has CMS templates already set up, which saves you so much time in adding and managing these different pieces.
And like all of the ecommerce website templates we’re going to talk about in this blog post, Webflow’s page builder lets you design with visual tools instead of code. Yes, you still end up with high-quality HTML5 and clean CSS styles at the end, but it’s all generated while you design with Webflow’s visual drag-and-drop interface.
NextUp gives you the power to manage most of your content using Webflow’s CMS.
Along with having these CMS templates already set up for you, NextUp’s online store has everything in place you need to start selling T-shirts, hats, coffee mugs, records, or any other type of merchandise.
Being a musician also means marketing yourself and your work. NextUp gives you a fantastic ecommerce platform to get your music out there and grow your audience.
Productos, with its gentle color scheme, smooth animations, and ample space, has an easy flow. It offers plenty of room to show off your products in this trendy and uncluttered ecommerce template. You can always swap out the colors to better represent your brand, but the default color palette is such a delight to look at. Fouroom designed this multipurpose template with an eye for a warm, yet uncomplicated, aesthetic.
And remember, all of the ecommerce templates in our online store have responsive layouts, take care of the ecommerce backend intricacies, and give the visual tools you need to add to and customize the design. We even have a number of free ecommerce websites available for those on a budget.
The Productos ecommerce template is built around a fictional yogurt company — with subtle interactions and animations. We could see this working for similar small businesses that want an online store. The design choices here lean toward the more personal, making it a good fit for small businesses that want to avoid a sterile look in favor of a more user-friendly look. Productos also offers a few different options for homepages, shop pages, and other page layouts, which lets you select what will work best for your online shop.
With a color scheme of white, gray, and dashes of gold, Opale by Udesly projects a sense of luxury. Whether you want to use it for an online fashion store, jewelry, watches, or other high-end products, Opale offers an elegant ecommerce web template to showcase your goods. It doesn’t skimp on any of the details here — everything in the design works together in communicating this feeling of glamour.
Matching your brand’s identity with the right tone of a web design is important, and if you want to show a higher level of sophistication, Opale is the right ecommerce store template for building your website.
Not only does this ecommerce theme offer a well-organized framework to show off your products, but it has 3 different versions to fit whatever scale your business is at. Fovero also gives you a few different product card options. And with a CSS style guide page already set up, it’s easy adding your branding and customizing it however you’d like. You have complete control over the online shopping experience you’d like to create.
When it comes to multipurpose ecommerce templates, we have a variety of choices in our template market. But it’s always exciting to see more specialized ones pop up. The Quadra ecommerce theme by Pablo Ramos focuses on footwear, and it has everything you need to put together a killer online shoe store. And like any Webflow ecommerce website template, you get a fully responsive website you can customize however you’d like.
What really stands out here are the product pages. For each shoe product page, you get multiple product shots, as well as color options. You can also set up related products for each shoe. This user interface will look familiar to anyone who has ever shopped for shoes online, which is always helpful in conversions.
And, of course, you get a fully functioning shopping cart and checkout that comes standard with Webflow ecommerce, so you never have to worry about plugins or other add-ons. There’s no searching Google for what you need. There’s no updating WordPress templates or limited checkout customizability with Shopify themes. Webflow gives you the complete package.
In addition to ecommerce, you also get CMS templates for blogs or other updates about your company. It’s always a good thing to have fresh content on your website, and Webflow’s CMS lets you keep it current.
Huge blocks of space are dedicated to your images. Visuals guide much of this design, making it perfect if you want product shots, lifestyle photos, and other images that all tie into a company’s branding. We also like the mix of typography. The font Righteous is used for the stylized headers, further communicating the fresh and modern feeling of this template. With a crisp and clean design, Snoop will appeal to those who love all that is boutique.
Here’s another fantastic template from Webflow designer Pablo Ramos. For those who need a more expansive ecommerce store allowing for multiple categories of products, Mueble has all of the components needed to assemble a more involved online store.
The top navigation provides access to all parts of the marketplace, along with a long scroll through the homepage that puts different product categories in front of viewers. The top navigation has a straightforward organization, making finding items simple and eliminating the need for an unwieldy mega menu.
Mueble packs a variety of visuals. It features layered images and scroll-triggered animations, including a nice fade in effect applied to product images. Each scroll down into a new section reveals an animated transition, which effectively divides up page content.
If you want to build out a big online store with the ability to organize all of it in an easy-to-navigate way, Mueble makes this scalability possible for anyone, no code required. Online shopping should be easy no matter how big the inventory, and Mueble delivers a great user experience.
With liberal use of gray, along with some nice colored gradients, Octavius provides a modern showcase for selling computers, phones, tablets, and all things tech. The page layouts leave ample space for large product images, which are so important for any type of ecommerce store. A few scroll-triggered animations are a nice added touch. Octavius shows once again you don’t need a mega menu for ecommerce, with a tidy top navigation divided into product categories. The template gives you 2 different homepage layouts so you can decide which works best for your web store.
If you want to showcase fashion or related products, Bella by Elastic Themes offers an ecommerce template with a casual sophistication. The design has plenty of space, and its light color scheme lends an open and airy feel. And like any web design built in Webflow, you end up with a responsive layout that’s user-friendly no matter what screen it’s being viewed on.
Bella offers a few different ways for customers to get to products. It has multiple avenues to capture your consumers’ attention, including space dedicated to items on the homepage and numerous call-to-action buttons scattered throughout.
The individual product pages have a sleek layout, letting you add multiple images, along with a product zoom feature. Giving your customers multiple ways to view a product helps them make that all-important decision to purchase. This is yet another professional-looking feature of the Bella template, making it an excellent choice for whatever you want to sell.
We like Arvy by Fouroom for its practical sense of modernism. It takes a minimalist approach, free of excessive embellishments but with enough variation to keep it interesting. For instance, look at this shopping gallery featured below with a big image on the left and a vertical product scroll on the right. In a less well-thought-out design, this could have been visually overwhelming, but here it works well.
Launch your own ecommerce store with no code
Webflow makes creating your own online shopping destination an easy process. With a user-friendly visual interface, 100% responsive layouts, and a powerful CMS for dynamic content, Webflow opens up the power of web design for everyone. Ecommerce templates give you a starting point, letting you build whatever sort of shopping experience you want. Don’t forget to also check out our free ecommerce website templates in our template marketplace.
Ecommerce shouldn't be just limited to those who know the intricacies of bootstrap frameworks, the ins and outs of maintaining WordPress themes, Ajax, or even WooCommerce. Webflow makes it possible for anyone to pursue their ideas and launch their own businesses — all without knowing how to code.