Connecting with — and ultimately converting — global audiences requires deep integration, automation, and understanding of cultural nuances.
In this edition of our Going Global series, we’re excited to spotlight how Smartling helps brands deliver seamless multilingual experiences on Webflow. From strategic localization workflows to real-world customer wins, you’ll learn how global-ready design meets powerful translation management.
On the surface, localization sounds like a straightforward process. Translate the source text, review, and publish. In reality, it’s a complex, continuous effort that spans translation, product, engineering, and marketing teams. That’s because global expansion isn’t just about translating content, it’s about building experiences that feel native to every market and drive measurable business results.
Far too often, localization becomes a reactive, manual, fragmented process. Many workflows still rely on legacy methodologies like copying and pasting content, uploading and downloading files, tracking changes in spreadsheets, and coordinating web updates via email. Each manual task creates delays and increases the risk of human error — especially as content volumes grow and release cycles accelerate.
Waiting to translate content means missed opportunities, but poor localization creates unnecessary friction that frustrates users and, in the worst cases, drives them away altogether. It doesn’t have to be this way. Translation management systems (TMS) like Smartling’s AI translation platform empower organizations to translate and manage multilingual content at scale by leveraging their existing tech stack.
Smartling is the #1 enterprise AI translation platform built to help Webflow teams accelerate global growth by combining AI, automation, context, and human-quality translation in a single, integrated platform. Smartling connects seamlessly with the systems you already have, making it easy to launch and manage multilingual Webflow experiences without slowing down your teams.
Below, we’ll explore how Smartling’s prebuilt Webflow integration automates localization workflows so Webflow users can scale even faster across markets.
The power of connections
The Smartling Connector for Webflow simplifies the translation process, enabling businesses to customize their Webflow site for visitors around the world. The connector merges Smartling’s AI-driven translation capabilities with Webflow’s powerful website experience platform — so you can optimize SEO, adapt content, and drive real results in every market.
With the Smartling App for Webflow, all your content, from pages, to components, to CMS collections, can be sent to Smartling for brand- and context-aware translation in just a few clicks. Localization becomes effortless — your new multilingual content automatically appears in Webflow ready to serve your chosen markets. This integration allows you to give every visitor a seamless experience, even as your site evolves. With Smartling, you can:
- Quickly find and filter items that need translation
- Get previews of how translations will appear
- Automatically detect, translate, and sync updates from existing content in Webflow
- Estimate and authorize translation jobs in real time
- Gain full visibility into translation status
Building global readiness across 29 locales
Smartling’s easy-to-use Webflow integration allows users to cater their sites to target locales, for truly global scale. Take Webflow and Smartling's customer, Carrot. While the team at Carrot already counted on Smartling for ad hoc translation services, they wanted to explore Smartling’s translation platform to support its rapid growth. Carrot began using the Smartling Webflow Connector to optimize translations of specialized legal documentation, such as its privacy policy and terms and conditions, across 29 locales, before expanding localization efforts to broader customer-facing web content. In parallel, Carrot localized key marketing site pages across five locales to support active go-to-market efforts.
In healthcare, maintaining live, accurate legal documentation is a prerequisite for launching in new countries. Smartling’s integration with Webflow ensured Carrot could meet these requirements without slowing down. As a result, the marketing team was able to keep pace with engineering and product as the company entered new markets, rather than becoming a bottleneck.
Today, as the leading global fertility and family-building platform, Carrot uses Smartling’s Webflow connector, as well as several other prebuilt Smartling integrations, to make its legal pages as accessible as possible to 29 locales (and counting).
What started off as a time-consuming manual process has evolved into an automated, scalable localization workflow that helps Carrot natively engage both prospective and existing members all over the world.
At a glance:
- 29 locales supported for legal content
- 5 locales live on marketing site
- 95% reduction in translation time
- 98+ multidimensional quality metrics (MQM) score for translation quality
“With the Smartling connector, everything is automated. When we submit the page for translation, we know that text changes will automatically update when it’s crawled. Before, updating translations on our site took a day or two. Now, it only takes 30 minutes.” – Austin Peachey, Marketing Web Manager, Carrot
What’s next for localized experiences?
The future of localization isn’t on the horizon — it’s already here.
Successfully navigating the global economy requires a shift from reactively managing translations to orchestrating end-to-end web experiences that feel timely, relevant, and native to every market. Sustainable localization must be intelligent, automated, and deeply embedded into every facet of your digital ecosystem.
Unlock worldwide scale with Webflow Localization
