We’re happy to announce a new Buy Now checkout option for your Ecommerce store that lets your customers check out faster. The new button takes a shopper directly to the checkout page to complete their purchase — get them across the finish line in fewer steps.

To add a Buy Now button, just drag a new Add to Cart element in any product page or list. You can even pre-select a specific variant to make the process totally frictionless for your shoppers.

We’re constantly working on ways to improve the Ecommerce experience for our users. Have any thoughts, questions or feedback? We’d love to hear from you. Head to our forum to share, or vote on ideas in the Webflow Wishlist.

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