In a continued effort to bring granular design control to visual developers on Webflow, today we’re launching element-level gating for our Memberships beta. This lets you show and hide any element on a Membership enabled site - from a button to an entire section - based on the visitor's log in status.

To date on the Memberships beta, you’ve been able to gate content for specific segments of logged in users - such as pages or collection lists. But we heard your feedback that you wanted even more ways to personalize the experience for these audiences.

With element-level gating, you can now create a homepage experience for logged out users that is solely focused on conversion, while logged in users are taken directly to your premium content experience. Or you can have a universal navbar throughout your site that exposes a different level of detail based on a visitor's access permissions.

So what is next for Memberships? We are continuing to add more granular controls to the end user experience that you can expect to see in coming months.