Elements are individual HTML components that constitute a webpage’s structure and contents. Opening and closing tags define them, enclosing content between less than (<) and greater than (>) symbols. For example, a heading tag <h1> defines a heading on a webpage and looks like this:

<h1>The tag on the left is an opening tag, while the tag on the right is a closing tag.</h1>

Elements enable web developers and designers to organize a webpage’s content in a clear and visually appealing way. While elements don’t aid search engines like Google in crawling or indexing, their correct use can enhance a page’s structure, potentially improving its ranking on search engine results pages (SERPS).

Visit Webflow University to learn about how to design with elements and element hierarchy.

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