External links direct users from one website to another to provide them with additional relevant information. You can embed them in text and images.
These links also impact search-engine visibility and rankings. Search engines like Google consider external links indicators of a website's relevance, authority, and credibility, and factor them in search engine optimization (SEO) ranking algorithms. When a website externally links to another site, it’s like a vote of confidence for the quality and relevance of that site's content.
Not all external links have the same value however. Links from high-quality, authoritative websites and publishers are generally more credible than low-quality ones. Too many external links can also have a negative SEO impact on a website if search engines consider the links irrelevant or manipulative.
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