Behavioral targeting

Behavioral targeting is a marketing technique that leverages user data, such as browsing history and social media activity, to deliver personalized ads that resonate more deeply with users and aim to drive conversions. By analyzing user interests, behavior, and engagement with content such as ads and social media posts, marketers can create campaigns that specifically cater to their target audiences.

For example, behavioral targeting allows travel companies to serve ads to people whose browsing history reflects an interest in flights or hotels. It also allows fashion retailers to target potential customers who have shown an interest in specific clothing styles or brands.