Micro conversions are small but important user actions on a website that contribute to the overall conversion funnel. These actions may not directly result in a sale or lead, but they indicate that a user is interested in a product or service and is willing to engage with the website.
Micro conversions are typically lower-level goals achieved before a macro conversion, such as making a purchase or signing up for a service. Examples of micro conversions include signing up for a newsletter, adding items to a cart, creating a wishlist, or sharing content on social media.
Micro conversions are essential to the conversion funnel, building trust and loyalty with users and encouraging them to take further action. By tracking and optimizing micro conversions, you can improve the overall user experience and increase your chances of achieving your primary goal, such as a sale or lead.