Optimize base components using the AI Assistant

We’ve expanded the Optimize AI Assistant to work seamlessly with components—making it easier to generate consistent, scalable optimizations across your site.

Now, the Optimize AI Assistant intelligently adapts based on editing context:

1. Component instances: If the selected element already has a component prop, the AI Assistant will generate variations for that specific instance.

2. Base components: If you’re in isolation mode and select an element within a base component, the Assistant will generate variations that apply globally—across every instance of that component.

This unlocks powerful new workflows letting you test and optimize high-impact components like nav bars or CTA buttons, while maintaining consistency everywhere they appear on your site.

The Optimize AI Assistant is available to all hosted Optimize sites with AI features enabled.
Learn more here.

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