Today, we’re excited to announce that Optimize Enterprise customers now have access to three new integrations: Mixpanel, Segment, and Google Analytics. 

These integrations take just a few clicks to set up, and give you additional, powerful ways to connect Optimize with the other tools in your marketing tech stack. 

‍Mixpanel: Mixpanel is a product analytics platform. When you integrate Optimize with Mixpanel, you can send ‘view event’ information to Mixpanel to view in your analytics dashboard. An event will be sent to Mixpanel each time a variation is selected and applied to a web page for a user.

Segment: Segment is a customer data platform that centralizes, cleans, and routes data to your analytics tools. Once integrated, Webflow Optimize sends a track event to Segment, so you can join it with the rest of the data you have in Segment.

Google Analytics: Google Analytics provides insights into site traffic, user demographics, and behavior. Once configured, Webflow Optimize event info is sent to GA to be integrated with your reports. 

To set up, go to Optimize settings and choose integrations to enable – check out this help article.

Stay tuned for more ways we’ll continue to make Webflow even more extensible, with the goal of helping you deliver a high-performing, personalized website. 

Interested in exploring Optimize Enterprise for your site? Check out webflow.com/optimize to learn more, and contact our sales team.