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Sara Gates

Sara Gates

Sara Gates writes about marketing and tech in Portland, Oregon. When she’s not working, she’s probably SUPing, cooking, binge-watching, or road-tripping.

Sara Gates

Sara Gates writes about marketing and tech in Portland, Oregon. When she’s not working, she’s probably SUPing, cooking, binge-watching, or road-tripping.

Posts by this author

Strategy

GenAI is going to reduce your brand’s visibility — Here’s how to respond

by
Sara Gates
Strategy

GenAI is going to reduce your brand’s visibility — Here’s how to respond

A closer look at the future of search — and how it's going to affect your marketing site.

by
Sara Gates
GenAI is going to reduce your brand’s visibility — Here’s how to respond
Design

The power and business value of visual communication

by
Sara Gates
Design

The power and business value of visual communication

The advantages of visual communication and how enterprise orgs can lean on visuals to better capture their audience’s attention.

by
Sara Gates
The power and business value of visual communication
Design

7 featured Webflow projects: January 2024

by
Sara Gates
Design

7 featured Webflow projects: January 2024

Get inspired by our seven favorite Webflow sites from the month of January.

by
Sara Gates
7 featured Webflow projects: January 2024
Strategy

Trend jacking — and how it can set your B2B business apart from the crowd

by
Sara Gates
Strategy

Trend jacking — and how it can set your B2B business apart from the crowd

Learn about trend jacking, how to incorporate it into your marketing plans, and what cautions and considerations to keep in mind to hit the right mark.

by
Sara Gates
Trend jacking — and how it can set your B2B business apart from the crowd
Strategy

Being authentic in the time of AI

by
Sara Gates
Strategy

Being authentic in the time of AI

It's hard to balance AI's efficiency with your brand's authenticity — but it's not impossible. Here's some things every marketer should do when using AI.

by
Sara Gates
Being authentic in the time of AI
Strategy

Why content is essential to enterprise businesses

by
Sara Gates
Strategy

Why content is essential to enterprise businesses

Content marketing is essential to enterprise organizations. Learn how to choose the right content types, tear down silos, and craft content that resonates.

by
Sara Gates
Why content is essential to enterprise businesses
Development

What is bootstrap?

by
Sara Gates
Development

What is bootstrap?

Learn what Bootstrap is, how developers use it to save time while building sites and apps, and whether it’s right for your next web design project.

by
Sara Gates
What is bootstrap?
Strategy

The 5 best website analytics tools

by
Sara Gates
Strategy

The 5 best website analytics tools

These are the five best website analytics tools to help you understand how visitors find your site, interact with your content, and convert to customers.

by
Sara Gates
The 5 best website analytics tools
Development

Http vs. https: What’s the difference and why does it matter?

by
Sara Gates
Development

Http vs. https: What’s the difference and why does it matter?

When it comes to HTTP vs HTTPS, one small letter makes a big difference in keeping your site — and your users’ data — secure and trustworthy.

by
Sara Gates
Http vs. https: What’s the difference and why does it matter?

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