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Sara Gates

Sara Gates

Sara Gates writes about marketing and tech in Portland, Oregon. When she’s not working, she’s probably SUPing, cooking, binge-watching, or road-tripping.

Sara Gates

Sara Gates writes about marketing and tech in Portland, Oregon. When she’s not working, she’s probably SUPing, cooking, binge-watching, or road-tripping.

Posts by this author

Inspiration

Accelerating web optimization through psychology

by
Sara Gates
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Inspiration

Accelerating web optimization through psychology

How Vanta's Director of Web Strategy applies psychological principles and user intent data to drive remarkable results in web optimization.

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Sara Gates
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Accelerating web optimization through psychology
Strategy

How to sell localization as a service

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Sara Gates
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Strategy

How to sell localization as a service

Learn how leading agencies are using Webflow Localization today, and successfully communicating its value to clients.

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Sara Gates
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How to sell localization as a service
Strategy

Why your content marketers need autonomy to generate business impact

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Sara Gates
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Strategy

Why your content marketers need autonomy to generate business impact

Learn more about the critical role content teams play for in-house teams, and how a visual-first CMS can enable greater autonomy that drives long-term results.

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Sara Gates
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Why your content marketers need autonomy to generate business impact
Strategy

Real life examples of how AI can boost your marketing

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Sara Gates
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Strategy

Real life examples of how AI can boost your marketing

Learn how marketers are using AI to support their marketing efforts, and how you can too.

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Sara Gates
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Real life examples of how AI can boost your marketing
Strategy

GenAI is going to reduce your brand’s visibility — Here’s how to respond

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Sara Gates
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Strategy

GenAI is going to reduce your brand’s visibility — Here’s how to respond

A closer look at the future of search — and how it's going to affect your marketing site.

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Sara Gates
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GenAI is going to reduce your brand’s visibility — Here’s how to respond
Design

The power and business value of visual communication

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Sara Gates
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Design

The power and business value of visual communication

The advantages of visual communication and how enterprise orgs can lean on visuals to better capture their audience’s attention.

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Sara Gates
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The power and business value of visual communication
Design

7 featured Webflow projects: January 2024

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Sara Gates
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Design

7 featured Webflow projects: January 2024

Get inspired by our seven favorite Webflow sites from the month of January.

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Sara Gates
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7 featured Webflow projects: January 2024
Strategy

Trend jacking — and how it can set your B2B business apart from the crowd

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Sara Gates
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Strategy

Trend jacking — and how it can set your B2B business apart from the crowd

Learn about trend jacking, how to incorporate it into your marketing plans, and what cautions and considerations to keep in mind to hit the right mark.

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Sara Gates
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Trend jacking — and how it can set your B2B business apart from the crowd
Strategy

Being authentic in the time of AI

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Sara Gates
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Strategy

Being authentic in the time of AI

It's hard to balance AI's efficiency with your brand's authenticity — but it's not impossible. Here's some things every marketer should do when using AI.

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Sara Gates
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Being authentic in the time of AI
Strategy

Why content is essential to enterprise businesses

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Sara Gates
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Strategy

Why content is essential to enterprise businesses

Content marketing is essential to enterprise organizations. Learn how to choose the right content types, tear down silos, and craft content that resonates.

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Sara Gates
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Why content is essential to enterprise businesses
Development

What is bootstrap?

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Sara Gates
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Development

What is bootstrap?

Learn what Bootstrap is, how developers use it to save time while building sites and apps, and whether it’s right for your next web design project.

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Sara Gates
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What is bootstrap?
Strategy

The 5 best website analytics tools

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Sara Gates
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Strategy

The 5 best website analytics tools

These are the five best website analytics tools to help you understand how visitors find your site, interact with your content, and convert to customers.

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Sara Gates
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The 5 best website analytics tools
Development

Http vs. https: What’s the difference and why does it matter?

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Sara Gates
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Development

Http vs. https: What’s the difference and why does it matter?

When it comes to HTTP vs HTTPS, one small letter makes a big difference in keeping your site — and your users’ data — secure and trustworthy.

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Sara Gates
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Http vs. https: What’s the difference and why does it matter?
Development

Top-level domains: What they are and how to use them

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Sara Gates
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Development

Top-level domains: What they are and how to use them

Learn how top-level domains, like .com or .org, signal to visitors what a website does, who it’s for, and whether it can be trusted.

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Sara Gates
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Top-level domains: What they are and how to use them
Development

301 redirects: what they are and how to use them

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Sara Gates
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Development

301 redirects: what they are and how to use them

When you move or delete pages on your website, 301 redirects help keep traffic flowing. Learn how 301s work — and the best practices for SEO.

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Sara Gates
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301 redirects: what they are and how to use them
Inspiration

How no-code tools helped during India’s COVID surge

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Sara Gates
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Inspiration

How no-code tools helped during India’s COVID surge

Learn how no-code builder Vensy Krishna’s app helped thousands of people access lifesaving resources during India’s national COVID-19 crisis.

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Sara Gates
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How no-code tools helped during India’s COVID surge
Inspiration

Creating uncommon microsites with Webflow

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Sara Gates
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Inspiration

Creating uncommon microsites with Webflow

Learn how Webflow wizard Timothy Ricks creates uncommon microsites with Webflow by focusing on value over conversions and crafting moments of delight.

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Sara Gates
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Creating uncommon microsites with Webflow
Inspiration

Finding the freedom to create a truly original photography website in Webflow

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Sara Gates
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Inspiration

Finding the freedom to create a truly original photography website in Webflow

Julien Apruzzese used his 2020 to dive deep into Webflow University, allowing him to create a truly custom, one-of-a-kind photography website.

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Sara Gates
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Finding the freedom to create a truly original photography website in Webflow
Inspiration

How Correlated scales their marketing efforts with Webflow

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Sara Gates
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Inspiration

How Correlated scales their marketing efforts with Webflow

Learn how Correlated uses Webflow to keep pace with rapid growth — from product positioning to content launches.

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Sara Gates
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How Correlated scales their marketing efforts with Webflow

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