Meta keywords are meta tags used in HTML code that provide information about the page's content. They consist of a list of keywords and phrases related to the page's content, separated by commas. They appear in a web page's metadata and are invisible to site visitors.
To create a meta keywords list, use SEO tools like Google’s Keyword Planner or analyze competitor websites to identify the most relevant and descriptive terms that convey what your content represents.
Search engines such as Google place less emphasis on meta keywords than other factors — such as the content’s relevancy, backlinks, and user engagement — to rank a website on the search engine results pages (SERPs).
Meta keywords may be less significant than they once were, but they still help search engines understand the contents of a webpage. Visit Webflow University to learn about adding meta titles and tags to improve web page rankings.
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