Traffic, or web traffic, refers to the number of users who visit a website over a period of time. It represents the volume and flow of visitors interacting with a site’s webpages and provides insight into the site's popularity, engagement, and online presence.
Tracking web traffic allows businesses and web developers to assess various metrics, such as the number of unique visitors, page views, and hits over a specific period. These insights reveal the level of user engagement, the popularity of particular web pages, and problems in the user journey, such as slow load times. These metrics allow developers to improve the user experience.
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