Why? Because in an era where 91% of marketing leaders report their website drives more revenue than any other channel it’s clearer than ever that the website has become the central hub for digital marketing, lead generation, and customer engagement.

Despite this collective acknowledgment of how critical websites are as a revenue driver, our survey data revealed leaders still lack the right technology and workflows they need to boost efficiency, improve collaboration, and scale their website ROI.  

For B2B marketing teams, this is especially important as alignment with sales is a key growth lever. Websites must not only attract visitors but also generate high-quality leads enriched with useful data.

That’s why today, we’re excited to announce a new partnership between Clay and Webflow that simplifies content management, enabling marketing teams to update content dynamically and push structured data directly into Webflow. 

A more efficient way to manage content in Webflow 

Webflow empowers marketers, designers, and developers to create visually-stunning websites without writing code. Now, with the Clay App for Webflow, marketing teams can effortlessly build and update landing pages, personalize dynamic content, and streamline their workflows. Whether you're working across multiple client sites or refining your digital experience, the App makes managing Webflow content simpler and more efficient.

With the Clay App, users gain even more control over their content workflows:

• Easily add and update CMS collection items: Push data into Webflow from Clay without switching between tools.
• Real-time updates: Keep Webflow CMS content fresh and dynamic with instant changes from Clay.
• Scale content creation: Manage multiple campaigns, landing pages, and client projects with ease.

This partnership ensures lead generation efforts remain agile, responsive, and deeply integrated with the broader sales funnel — and that’s the difference maker. And with Webflow being one of the most highly requested and widely used integrations within the Clay ecosystem, it’s yet another signal of how essential Webflow is to modern marketing workflows.

How marketers are harnessing the power of Clay and Webflow 

Our customers are already seeing the benefits of connecting Clay and Webflow. Marketing teams are leveraging the sophisticated capabilities of both platforms to help them manage — from automating hours of manual research and dynamically personalizing content to generating custom landing pages and streamlining data enrichment.  

One such example is cloud-based enterprise security company Verkada, which needed a way to dynamically generate personalized landing pages for their ABM and outbound campaigns. Previously, creating these pages was a time-consuming, manual effort, limiting their ability to scale targeted outreach.

With Clay’s automation capabilities and Webflow’s flexible CMS, Verkada’s growth team now generates hundreds of personalized landing pages at the click of a button — tailored with job titles, company logos, and other prospect-specific details.

"I can click a button and generate 600 landing pages right now because of the way we’ve connected Clay to Webflow. We use these pages across ABM campaigns, outbound emails, and inbound follow-ups," says Talia Schleifer, Growth Associate at Verkada.

Get started today with Clay’s Webflow integration

Bringing Clay into your Webflow workflow is simple. If you’re already using Webflow for content management, you can start leveraging Clay to:

• Automate CMS updates without manual data entry
• Ensure consistency across multiple Webflow sites and landing pages
• Improve collaboration between marketing, sales, and content teams

Ready to supercharge your Webflow experience? Start using Clay for Webflow today, view Clay University for help setting up impactful Claybooks, and attend a webinar on April 2nd that covers how to dynamically update your website with Webflow and Clay.