A website background is a visual element behind webpage content, enhancing aesthetic appeal and user engagement. It serves as the backdrop for all page content, spanning the entire screen. It can take the form of a pattern, solid color, gradient, image, video, animation, or interactive design, establishing mood and context as well as enhancing a website's overall appeal.

Backgrounds can also subtly convey a brand’s personality and values. For example, a minimalist background may indicate a modern brand, while a vibrant, animated one suggests creativity.

Visit Webflow University to access lessons on background styles and filters for dynamic and aesthetic effects. Explore the Webflow blog to learn how to find and incorporate high-quality videos and patterns for your website and stay up-to-date on the latest design trends.

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