End user

End user

An end user is an individual or group who directly interacts with a particular product, service, or user interface (UI), such as a website or application. It's important to create websites and applications that are functional, intuitive, and user-friendly for the end user.

The goal is to cultivate a user experience that exceeds the end user's expectations, and leads to converting site visitors into customers.

Visit Webflow University for the ultimate web design course or head to the Webflow blog to learn about essential UI design tips, the UX design process, and user journey mapping.

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