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Glossary
Meta title

Meta title

A meta title or title tag is an HTML element that defines a web page's title and appears in browser tabs and search snippets on search engine results pages (SERPs) as a clickable headline.

Meta titles are important for search engine optimization (SEO), providing context about the page for search engines and users. Meta titles should include relevant keywords that describe the page’s contents and be 155–160 characters long to avoid truncation.

Since search engines and users use meta titles and tags to navigate content, a well-written meta title can improve a site’s visibility and click-through rate on search engines. Head to the Webflow blog for tips, tricks, and best practices to improve your site's organic ranking.

Relevant courses

Landing page generator for Ryan Reynolds

Learn how to build a dynamic landing page generator in under 30 minutes.

SEO fundamentals

An overview of search engine optimization (SEO) fundamentals and best practices — learn how to optimize your content from the start.

Ultimate web design course

From the fundamentals to advanced topics — learn how to build sites in Webflow and become the designer you always wanted to be.

Accessibility on the web

Learn about accessibility on the web and how to create inclusive and accessible sites without writing code.

Figma to Webflow

Learn the entire design process from idea to final output as we take you through Figma, Cinema 4D and Octane, and Webflow.

Webflow 101

Introducing Webflow 101, the ultimate course to learn the fundamentals of web design and development.

Other glossary terms

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Urgency

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Urgency is a marketing term and psychological trigger that incites potential customers and website visitors to act swiftly.

Inline Frame (iframe)

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An inline frame is an HTML element that embeds an HTML document within another webpage.

Multi-reference field

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A CMS field used in Collections. Just like a reference field, the multi-reference field lets you reference other Collections in your site. But it’s even more powerful, as it lets you reference multiple items within a Collection instead of just 1 item.

Site

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What you create in Webflow! You can publish sites to a webflow.io staging subdomain for free, export the code on a paid plan, add hosting on any paid plan, or add a Site plan to any site to connect your custom domain and unlock hosting features.

Argument

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An argument is an independent value a function receives to deliver a specific output.

CMS Collection page

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A dynamic page that Webflow automatically creates for each Collection item. When you design a Collection page, all the pages that are created for each Collection item will have the same template but different content.

Form block

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Form blocks allow you to add form elements to a website, including appointment booking, surveys, applications, polls, and contact forms.

Application context

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An application context is a set of data that identifies an application’s tasks, where those tasks originate, and how those tasks are configured.

Interpolation

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Interpolation is a mathematical process that estimates and creates new values based on known values and their relationship.

API

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APIs, or Application Programming Interfaces, are common code protocols that let apps safely exchange data with other apps, software, and hardware.

Keyboard shortcuts

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Keyboard shortcuts are combinations of keys on a computer keyboard that perform a specific action or command within an application or operating system.

Effects

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A section in the Style panel that houses CSS properties for changing how an element appears, such as its opacity, outline, and box shadows.

Real-Time Streaming Protocol (RTSP)

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Real-Time Streaming Protocol (RTSP) is a standardized network protocol for transmitting real-time multimedia data like audio and video.

Unbranded form submission notification

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Form submission notifications that have no reference to Webflow (e.g., notifications sent from “no-reply@webforms.io” instead of “no-reply@webflow.com”).

Left To Right (LTR)

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Left To Right (LTR) describes a text layout that starts from the left and proceeds to the right.

Parent

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The element directly above in the hierarchy tree.

AJAX

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Asynchronous JavaScript and XML (AJAX) is a web development approach that combines technologies to allow web content to update without reloading.

Rich text element

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Allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually.

Publish destination

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The specific domain or subdomain where your Webflow site is displayed.

Workspace

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A space to hold and access sites, members, settings, and integrations. All users start with a Workspace that can become collaborative when and as needed.

Webclip

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A 256 x 256 px image associated with your website that shows up when your website link is saved to an iPhone home screen.

Top margin

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Top margin is a CSS property that defines the space between the top edge of an element and its surroundings, such as other elements, the browser window, or the edge of a container.

Made in Webflow

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Made in Webflow showcases Webflow sites made by individuals and teams.

Optimization

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Optimization is a systematic approach to improve a website's appearance, functionality, and visual appeal to enhance the user experience, improve search engine rankings, and achieve business objectives.

Footer code

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Footer code creates a section at the bottom of every web page that displays important information like disclaimers, copyright or contact information, and links to related documents.

Display: none

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Display: none is a CSS property that hides website elements. This code tells the document flow to ignore the element entirely, making it invisible.

Duplicate element

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To copy an element and its content, styles, and settings.

Right margin

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Right margin is a CSS property that defines the space between the right edge of an element and its surroundings.

Save

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The Designer automatically saves your progress every 10 seconds.

XML sitemap (sitemap.xml)

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An XML (Extensible Markup Language) sitemap is a text file that lists a website's pages to help search engines crawl and index them.

Designer

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The main interface where you can build sites.

ALPN

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ALPN stands for Application-Layer Protocol Negotiation. It’s a Transport Layer Security (TLS) extension that aids client and server identification during secure data transfers.

Favicon

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A 16x16 px image that displays in browser tabs, bookmarks, and other browser areas. It's typically a simplified version of the site's logo.

Resolution

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Resolution is a metric measuring clarity and detail through the number of pixels displayed on a screen or used to render an image.

Tabs

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A Webflow component that displays a pane of content associated with a tab menu button.

Idempotent

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Idempotency is a computing principle where multiple applications of a function or operation produce the same result as a single execution.

Web Accessibility Initiative (WAI)

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The Web Accessibility Initiative (WAI) is a World Wide Web Consortium (W3C) project to enhance accessibility for users with disabilities.

Text area

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A form element that allows site visitors to enter multi-line data.

Bounding box

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A bounding box is a rectangular border around a website element (e.g., a heading, paragraph, or image) that appears during the design process.

Strong text

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The <strong> element defines important text with added semantic importance.

Closed-loop marketing

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Closed-loop marketing is an ecommerce marketing strategy that uses customer data to create and improve targeted content.

Flex-align

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A flexbox property that lets you customize the alignment behavior of flex children, based on the cross-axis of the flex container. The cross axis is the opposite of the flex-direction property, so if you set the direction to vertical, the cross axis is horizontal. Options include start, center, end, baseline, and stretch.

Display: inline

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The display: inline CSS property is a display option that controls an element’s appearance and layout.

Selector state

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A pseudo-class that allows you to change the styles of an element when it is hovered, pressed, or focused.

.htaccess

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.htaccess is a powerful configuration file that allows you to configure and control how your website functions.

Component Module

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A section in the Add Panel that houses pre-built Webflow elements such as sliders, tabs, and lightboxes.

Document object model (DOM)

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The document object model is a platform- and language-neutral interface that lets programs and scripts dynamically access and update the content, structure, and style of documents.

ATAG

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Authoring Tool Accessibility Guidelines (ATAG) are a layered rule-set that influence how designers and developers create a more accessible internet.

Ancestor

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Any element that is further up the element hierarchy of the document tree. For example, the Body element is the ancestor of all elements on the Designer canvas.

Synchronous

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Synchronous programming refers to sequentially executed operations.

Primitive

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A primitive is the simplest JavaScript data type, representing fundamental values that do not encapsulate any object, method, or property.

Meta title

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A meta title is an HTML element that defines a web page's title and appears in browser tabs and search snippets on search engine results pages (SERPs) as a clickable headline.

JSON

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JSON, short for JavaScript Object Notation, is a human-readable, lightweight format for recording, storing, and exchanging data.

Comparison shopping engine

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A comparison shopping engine (CSE) is a search engine that compares ecommerce pricing, shipping costs, and customer reviews.

Bad neighborhood

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Bad neighborhoods are groups of websites that search engines have downgraded because they violate search engine guidelines.

Media section

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A section of the Add panel that holds multimedia elements like images, video, and Lottie animation.

Constant

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In coding, a constant is a fixed value that can’t change, no matter where it appears or what the program uses it for.

Responsive design

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Responsive web design (RWD) is a web development and design approach to create websites, applications, and user interfaces (UIs) that display and function effectively on any device or screen size.

Target

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The currently selected element.

Color wheel

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The color wheel shows several colors in a circle to represent primary, secondary, and tertiary colors and their relationships.

Flex-order

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In CSS, flex-order is a property that allows you to manipulate the default source order of the items within a flex container. Flex-order is especially useful when you want content to display differently on mobile than on desktop.

Tutorials

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The fastest way to learn how to use Webflow.

Sibling

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An element that shares the same parent of another element.

Heading

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A heading is a text element that provides a title or headline for a section of content on a webpage. These elements guide users and search engines through your content.

Checkout process

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The checkout process in ecommerce is the process that online customers go through to complete a purchase.

Wrapper

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A wrapper is a programming language function for encapsulating and organizing elements within a well-defined interface.

Save as Backup

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The ability to manually save a version of your site that you can restore at a later date using the keyboard shortcut Command + Shift + S (on Mac) or Control + Shift + S (on Windows).‍

Bottom margin

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The spacing between the bottom border of an element and the element(s) below it.

Width

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Width defines how wide an element can be. This can be defined in absolute terms (pixels) or relative terms (ems, rems, percentages, viewport-height, or viewport-width).

Call-to-action (CTA)

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A call-to-action (CTA) is a website feature that prompts visitors to perform a specific action.

Display property

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Display properties operate like instructions that tell a browser how to display the different parts of a webpage. You can customize an element’s appearance and layout by changing its display property.

Width: auto

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The way browsers calculate an element's width automatically where Block level elements fill the available space of its parent and Inline elements shrink to the size of its children/content.

Cipher suite

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A cipher suite is a collection of encryption algorithms that work together to secure a network connection.

Conditional

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Conditionals, also known as conditional statements or expressions, are coding instructions that tell a program to execute an action for a certain condition.

Right padding

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The inside spacing between the right border of an element and the elements inside it.

Collection

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A content type (blog posts, recipes, etc.) represented by a group of fields you define. Once created, you can add individual Collection items.

HyperText Markup Language (HTML)

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A standard markup language that web browsers use to display websites.

Video field

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Available in CMS Collections. You can add videos via a link — not an embed code — from an online video host like Vimeo or YouTube. Just paste in the video link and it’ll appear in the native video format from the 3rd-party video player.

Site plan

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A Webflow plan that you can add/apply to individual sites. You’ll receive access to different site and hosting features based on your Site plan.

CMS section

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A section in the Add panel that contains elements associated with the CMS.

Mutable

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In JavaScript, mutable objects are dynamic elements that allow post-creation changes and modifications.

Headless CMS

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A headless content management system (CMS) separates the front-end presentation layer from the back-end management layer, allowing for more flexible content delivery.

Inheritance dropdown

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A dropdown menu that displays all the selectors that affect a given element.

ID selectors

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You can assign element IDs from the Element settings panel in the Designer. ID selectors are useful for HTML anchors, linking to page sections, or for custom code.

Object-oriented programming (OOP)

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Object-oriented programming (OOP) is a programming approach that organizes code into self-contained units of data, functions, and behavior.

Buffer

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A buffer is a temporary storage area that holds data while transferring it between different components or systems.

Publish site

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The act of updating your live site to reflect new design changes.

Mobile (portrait) breakpoint

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A Webflow canvas setting that lets you create styles for viewports with a minimum width of 240px and a maximum width of 479px. Also known as the mobile portrait media query.

Pagination settings

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Through the pagination settings, you can preview Collection list pages by choosing the page number from the page dropdown list, or you can switch to the previous or next page using the arrow keys.

Webflow branding

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A visible “Made in Webflow” badge displayed in the bottom right corner of Webflow sites. Webflow branding also appears in the site’s HTML. Learn more about Webflow branding.

Cookie

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Cookies are small text files sent by a website to a user’s web browser that enhance their browsing experience by remembering site preferences and activities.

Widget

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A widget is an interactive element embedded in a user interface that facilitates specific user actions or displays important information at a glance.

CSS (Cascading Style Sheets)

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Cascading Style Sheets (CSS) is a web development language that controls the appearance of elements on a webpage.

Total Site Pages

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The amount of pages your site currently has.

Columns

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Columns let you create sections of content that sit side by side on your website, like the columns in newspapers. You can choose how many columns you want and their widths. You can also control how they display on smaller screens — such as stacking them.

Abstraction

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In object-oriented programming (OOP), abstraction conceals irrelevant details so they don’t interfere with the task at hand.

Maximum height (max height)

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The “max-height” CSS property defines an element’s maximum height.

Optimizely

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A web app that helps you measure how different site designs impact user behavior.

X-Ray mode

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A grayscale view of your site’s canvas that visually displays each element’s border, margin, and padding when hovered over.

URL

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A Uniform Resource Locator (URL) is a standardized web address format that allows users to identify and access an online resource.
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