A meta title or title tag is an HTML element that defines a web page's title and appears in browser tabs and search snippets on search engine results pages (SERPs) as a clickable headline.
Meta titles are important for search engine optimization (SEO), providing context about the page for search engines and users. Meta titles should include relevant keywords that describe the page’s contents and be 155–160 characters long to avoid truncation.
Since search engines and users use meta titles and tags to navigate content, a well-written meta title can improve a site’s visibility and click-through rate on search engines. Head to the Webflow blog for tips, tricks, and best practices to improve your site's organic ranking.
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