
Sara Gates
Sara Gates writes about marketing and tech in Portland, Oregon. When she’s not working, she’s probably SUPing, cooking, binge-watching, or road-tripping.
Sara Gates writes about marketing and tech in Portland, Oregon. When she’s not working, she’s probably SUPing, cooking, binge-watching, or road-tripping.
Blog posts by this author

Color and typography pairings: A designer’s cheatsheet

How AI is reshaping — not killing — search in 2025

5 lessons in digital transformation: AI, composability & more

The art of optimizing conversions for growth

301 redirects: What they are and how to use them correctly

Tips for integrating an enterprise website tech stack

7 tips for building winning websites

12 tactics to boost website growth in 2025

Actionable tips for building a stronger client-agency partnership

Accelerating web optimization through psychology

How to sell localization as a service

Why your content marketers need autonomy to generate business impact
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