Marketing is undergoing a rapid transformation with the help of AI. More than 80% of marketers integrate AI into their overall tech stack today in everything from programmatic advertising to chatbots to copywriting.¹ In turn, the introduction of AI into marketing workflows enables marketers to automate manual tasks, allowing them to focus on more strategic and impactful projects, ultimately accelerating growth and the pace at which they can work.

According to the Marketing AI Institute, many early adopters are using AI to power personalization in marketing communications that are massively more effective, more customized, and even more human.²

Marketers have an opportunity to be the change agent and drive digital transformation within their organizations by investing in and learning more about how AI can shape their strategy. With the right tools and use cases, marketers are using AI to accelerate growth, personalize and optimize customer experiences across channels, create content at scale, reduce customer acquisition cost (CAC), and drive more revenue.

Today, 48% of marketing leaders cite AI as making the most significant difference in how customers interact with their companies and brands.³ According to a recent study by Redpoint Global, nearly half of all consumers say they would interact with AI more frequently if it would make their customer experience with a brand more seamless, consistent, and convenient.⁴

With numbers like these, it’s clear that not only are marketing leaders acknowledging the significant impact that AI is having on consumer interactions with brands, but also that AI is critical when it comes to marketing team productivity rates as a whole.

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