Customers expect nothing less than a personalized journey to meet their complex needs. In fact, 78% of B2B buyers now expect companies to adapt their experiences to their unique preferences and of that population, a staggering 85% of them believe that the data companies collect should translate into better customer experiences. With expectations like these, brands need to incorporate personalized elements into their website experiences to deliver world-class buyer journeys and in turn, satisfied customers.

In the marketer’s guide to website personalization, you’ll learn:

• The golden rules of personalization
• Segmentation strategies to maximize impact 
• How to incorporate AI into your online presence