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Demand Gen Report

What’s working in website optimization

Introduction

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Optimizing and experimenting with website content can feel like navigating a labyrinth — exciting yet overwhelming. However, experts suggest that data-driven insights are the secret sauce that help fine-tune messaging, elevate the user experience and, ultimately, turn clicks into conversions.

In this joint report with Demand Gen Report, marketing experts uncover what's currently working in website optimization and testing strategies. You’ll learn how to:

  • Leverage data analytics to inform website design and content decisions 
  • Utilize AI to analyze user behavior, predict trends, and personalize user experiences
  • Provide visitors with quick access to the information they need
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Special thanks to the contributors of this book

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