This stark honesty, shared by Joe Spector — founder and CEO of online pet care provider Dutch and co-founder of telehealth company Hims and Hers — highlights the importance of strategic decision-making at organizations of all sizes and industries amidst economic downturn. 

Nearly 20% of U.S.-based firms expect to reduce their headcount this year, and as they work with limited talent and scrutinized budgets, they still need to deliver quality, engaging experiences to their customers to start conversations, drive product adoption, and generate new business. Successfully meeting evolving consumer needs starts with creating digital experiences that are personal, address pain points, and capture attention. And the ability to effectively deliver these experiences while keeping up with the rapid pace of digital transformation all starts with the website.

The website is a business’s most important marketing asset. That means it requires plenty of maintenance, experimentation, and optimization. Traditionally, this responsibility of managing and running an enterprise website has fallen to developers, with support from marketing and design. However, developers shouldn’t be stuck making minor site changes and spending weeks and months on lengthy review cycles. To maximize the potential of your talent, you have to leverage their skills efficiently. For technical leaders, this means finding a way to free up developers’ time who, at large organizations, spend as little as 50% of their time on actual development. For marketing leaders, this means reimagining the scope of responsibility their non-technical team members can have when armed with the right technology.

Now, as companies continue to feel the pressure to not just stay afloat but thrive, leaders need to rethink how they operate — starting with how they structure and empower their teams to do their best work. Only then can companies set themselves up for long-term, sustainable success and growth. 

In this ebook, we’ll take a closer look at why web team structure is critical to business success, why traditional team structures and approaches to web development might be hurting your business, and how companies can rethink their web team operating model to best serve their growth goals.