Event websites show potential guests what they’re in for — and what they could be missing.
Event websites host the information guests need, like dates, times, and the address of the venue. Good websites don’t only deliver information — they set the mood and tone for an event through imagery, colors, and interface design. Hosts design these websites to generate excitement and build hype, and the best examples do just that.
5 of the best event websites for design inspiration
Below are five unique examples of websites that break down the basics of the event and boost anticipation for attending it. See what inspires you and how you can fuse it into your next design.
1. The Scotch
Annual golf tournament and auction The Scotch promotes Save a Warrior, a nonprofit organization that helps veterans and first responders cope with trauma. Its homepage hosts last year’s highlights, current details and sponsors, a button to join the waitlist, and anything else inquiring minds seek.
Scrolling reveals boxes that explain the event’s what, why, when, and where above a calendar showing the two-day event schedule, complete with events, dates, and times. Below that, more information about Save a Warrior educates visitors and prompts donations from those interested.
The website’s structure centers the important information and complements it with impactful stories, stats, and pictures. The smooth user flow sells The Scotch.
2. Summer Dance
When in doubt, center the design around the event’s feeling. Summer Dance is a series of outdoor music events in Sydney, Australia. The event website’s beachy aesthetic invokes the energetic, cheerful atmosphere of Australia’s warm summers.
Illustrations of tropical leaves decorate the corners, and the gradient background mimics a sunset by transitioning from sky blue to peachy orange to recreate Summer Dance’s atmosphere.
Like The Scotch’s homepage, Summer Dance’s homepage has a smooth flow to organize information for attendees. It starts with an edge-to-edge navigation bar that encourages visitors to jump from section to section to discover event dates, tickets, artists, venue details, and more.
This event site shows visitors what to expect from the event — color and energy — to urge them to buy tickets and join the party.
3. Protothon 2021
As a UX hackathon event, Protothon had to set the bar high with its design — and it did. This free event’s website offers a clean design with red, white, black, and pink details and playful iconography to match its branding. Hearts and cupid-like arrows nod to the event’s date: Valentine’s Day of 2021.
This theme continues throughout the site. Under the “How does it work?” header, an illustration of someone working accompanies each step explaining the Protothon process. Protothon used this event-specific brand design, including the color palette, illustration style, and font across platforms — a mark of strong branding.
At the bottom of the landing page are the completed event’s schedule, a call to action (CTA) to register, and a link to the FAQ section. FAQ pages anticipate common questions and give visitors answers before they even ask to encourage attendance.
Protothon’s website is a great example of an event page that also shapes its brand. It’s full of helpful information and CTAs that convinced visitors to sign up. And it worked — both the event and the waitlist were full.
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4. Festival X
Festival X, another Australian music festival, uses bold fonts, bright colors, and vivid photos to create a loud aesthetic that matches the event’s music genres: EDM, house, hip-hop, and dance.
The homepage wastes no time in presenting a full list of performers. Those looking for favorite artists can find them quickly, while others can click on any artist’s name to learn more and assess the lineup.
A looping video of a past festival — complete with fireworks, energetic crowds, and confetti — takes up most of the homepage with the caption, “Summer starts here.” Real-world content like photos and videos of past events shows potential attendees what they’re in for and encourages attendance. For your own event, capture as much footage as possible to share with your audience and post it online as social proof to promote future occasions.
The vibrant nature of these music genres is at the heart of Festival X, and this web design sets the tone for an exciting, unforgettable event.
5. Climatecon 2018
Climatecon 2018 was a weeklong climate conference in Asheville, NC. The name uses a degree symbol (°) as the “O” to represent the rising temperatures discussed at the event.
The cloudy background fades as you scroll, revealing information about the conference with crisp white text on a colorful background. The changes from blue to orange mimic a sunrise, referencing the conference topic as clouds change in the atmosphere, adding interest to an otherwise minimal theme.
At the bottom of the page, instead of a standard organizational email, visitors find the managers’ contact information to reach out directly. This personalized touch connects potential participants with organizers to answer questions and build a deeper relationship before the event. For an event tackling the climate crisis, addressing potential attendees directly encourages them to attend by proving that they matter.
Capture your event experience with a stunning website
Event websites come in all shapes and sizes. Some promote high-budget concerts for thousands of people, while others host webinars and online conferences for smaller groups. Whatever its size, a well-planned event deserves a well-designed website.
Use a professional website builder like Webflow to make a creative website for your event. Our resource bank has articles and guides to walk you through every step of the web design process.
Published
April 11, 2023
Category
Inspiration
