Bad neighborhoods are groups of websites that search engines have downgraded because they violate search engine guidelines. Bad neighborhoods include sites that post spam content or use negative SEO techniques. Search engines may penalize your site's ranking if you end up in a bad neighborhood.
Search engines create bad neighborhoods by direct or indirect association, such as when site owners pay for backlinks or search engines find external links to and from low-quality websites.
Your website may be placed in a bad neighborhood if it has:
To improve your SEO and keep your website out of bad neighborhoods, Webflow offers an essential guide to SEO and SEO tips. Learn more about SEO fundamentals.
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