Back to Webflow glossary

Top of the funnel

Top of the funnel (TOFU) refers to the initial marketing funnel stage where potential customers become aware of a brand’s existence. It focuses on generating audience awareness and interest through content marketing, search engine optimization (SEO), and advertising. 

TOFU marketing aims to attract as many leads as possible to persuade them to ultimately make a purchase. Examples of top-funnel marketing include producing informative blog posts, running social media ads, and offering free resources such as ebooks or webinars. These tactics aim to attract a broad audience and provide valuable information to encourage potential customers to learn more about the brand or product.

A new way to learn and to build for the web

Get the best, coolest, and latest in design and no-code delivered to your inbox each week.

Shoot, something didn't work. Try again later, bud.