Contextual advertising is a form of paid advertising that matches web content with ad intent. Advertisers indicate the kinds of keywords or demographics their ads would fit well with, and services like Google Ads place them on relevant websites. For example, an iPhone ad might appear on a tech blog website.
Contextual advertising can become very complex, tapping into AI and other technologies to find the best ad placements. Systems might look at what a website’s blog talks about and its audience’s location — even breaking news and weather conditions. Contextual advertising data can also help advertisers study what type of ads would be most effective for their target audience.