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Call-to-action (CTA)

A call-to-action (CTA) is a website feature that prompts visitors to perform a specific action. This action could involve subscribing to a newsletter, sharing content on social media, making a purchase, or any other desired end result.

Web designers often include CTAs as buttons, links, or standout text. They stand out on a webpage, leveraging bold and contrasting colors, appealing messaging, and other design elements to capture user attention and drive user action.

For example, consider an online store where each product page features a brightly colored “Add to cart” button. This CTA is visually distinct and direct in its messaging, clearly guiding potential customers toward the next step in the purchasing process.

By providing a clear path forward, CTAs reduce friction in the user experience and help visitors navigate through the conversion funnel seamlessly. 

Visit the Webflow blog to learn how to design appealing and aesthetic landing pages and how to drive conversions organically.

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