Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a collection of strategies to enhance a website’s ranking and visibility on search engines. It involves keyword research, content optimization, website structure improvements, and link building to make a website more attractive for search engines to index and rank higher in relevant search queries. 

Search engines continuously crawl the web, leveraging algorithms to determine a site’s relevance and usefulness to users. When users enter queries into search engines, it displays the most relevant and valuable results from their indexed information. 

SEO aims to align a website's structure, content, and design with search engine guidelines to ensure it provides the best possible user experience and stands out as a valuable resource online. By implementing effective SEO practices, websites can attract more organic traffic, reach a wider audience, and help achieve business goals such as brand visibility and higher conversion rates.

Visit Webflow University to learn SEO fundamentals, best practices, and essential tips to improve your website’s optimization and ranking.

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