No matter your industry, a well-designed service website gives your business credibility, shows what you do best, and attracts clients. Even if you have a physical location, a service website is a 24/7 hub where potential customers can learn about your offerings and quickly connect with you.

Read on to learn how to create a website for your service business and explore examples from successful companies.

What’s a service-based website?

A service website promotes offerings for an individual, small business, or enterprise. Unlike ecommerce sites that focus on selling physical products, a service-based website provides information about your expertise (be it in graphic design, project management, or accounting), explains how potential customers can benefit from your services, and facilitates inquiries or bookings.

How to create a service website for your business

Follow these best practices to create a high-converting site that sets you apart from competitors.

Choose a website platform

First, select a website builder with a built-in content management system, security features, and support resources. For example, Webflow has all these tools and more, so you can create and manage sites with or without relying on developers.

You can design from scratch or choose from our vast collection of templates to get a head start on your web design. These templates are fully customizable, so you can change them based on your brand and service offerings.

And if you don’t have the time or expertise to manage the build, consider hiring one of Webflow’s Certified Partners to help you build a professional, high-performing business website.

Customize the website design to reflect your brand

Your website is an extension of your brand and must align with your visual identity. Customize your site’s layout, color scheme, fonts, and images to create a cohesive brand identity that represents you and your services.

Consider the color palette, typography, and psychology of shapes to subtly communicate your company’s personality. For example, a financial consultancy might lean toward a minimalist design with cool tones to convey professionalism, while a creative agency might choose bold colors and interactive elements to show innovation.

Obtain a domain name for your website

A strong domain adds credibility to your brand and helps people find you online. Choose a domain name that’s easy to remember and reflects your services. Avoid confusing visitors with complicated names, numbers, or hyphens, and secure variations of your domain name to protect your brand from competitors.

Webflow offers a free staging subdomain (yoursite.webflow.io) at any plan level. You can also connect your site automatically or manually to a custom domain or subdomain you already own. 

Add essential webpages to your site

No matter the type of services you provide, there are key pages your website should have. Each should serve a purpose and provide valuable information that encourages visitors to convert.

Here are a few essential webpages to include:

• Homepage. This is the first impression visitors have of your business website. Keep it clean and visually engaging by highlighting your main services and establishing a brand identity. To guide people toward your services, add strong calls to action (CTAs) like “Schedule a call” or “Learn more” to your homepage design.
• About us page. Tell your story, introduce your team, and explain your mission and vision statement on the about us page. Brands that share details about the people behind them foster a human connection, making potential customers more likely to trust them.
• Services page. List your services on a services page with short descriptions, packages, and pricing. Include FAQs to clarify common questions and help potential clients quickly decide if your offering suits their needs.
• Contact page. Make it easy for visitors to reach you by providing contact forms, phone numbers, email addresses, and social media links on your contact page. And if you have a physical location, add a map as well.

If relevant to your niche, consider including a blog or portfolio page on your website. A blog demonstrates your expertise, boosts search engine optimization (SEO), and shares knowledge with your audience. And a portfolio showcases the quality of your work and helps convert visitors into clients.

Optimize your website

No matter how visually appealing or functional your site is, it won’t attract more traffic if people can’t find it. Search engine optimization makes it more discoverable by helping it rank higher in search engine results pages. When people look for related services, they’ll find your site toward the top of Google’s results.

When working on your SEO strategy, perform keyword research to identify the terms potential clients and customers search for. Integrate these keywords naturally into your content, especially on your blog. And if your services are location-based, optimize for local SEO by including your city or region in titles, meta descriptions, and body content.

With Webflow’s SEO tools, you can customize metadata, optimize URLs, and improve loading speeds, driving more organic traffic to your business.

The 5 best service company website examples to inspire you

When creating your service website, it helps to look at successful examples for inspiration. Here are five standout website designs for service businesses.

1. Dove Cleaning

Dove Cleaning is a Manchester, U.K.-based company that provides professional cleaning services for businesses, and Riot & Rebel designed their website. The homepage communicates the company’s offering immediately with a large header and a relevant image of a branded vehicle ready for deployment.

To build credibility, an animated carousel featuring existing clients moves from right to left. Below this, a grid-style layout clearly lists specific services, including commercial cleaning, waste management, and school cleaning. And a list of accreditations tells visitors that Dove Cleaning is an industry expert, encouraging more people to convert to customers.

Scrolling reveals a graphic emphasizing the company’s 10+ years of experience, and glowing testimonials continue instilling trust in the brand. At the bottom of the page, an “Insights & News” section highlights the company’s presence in the community to showcase their dedication to their clients.

2. Swampscott Massage Spa

The Swampscott Massage Spa website, designed by Scaler Marketing, strategically uses color and imagery to create a luxurious feel. The soothing blue tones with pictures of clients receiving spa services emphasize relaxation and well-being.

Clicking the “View services” CTA button reveals a neatly categorized services section with high-quality images and concise descriptions that helps people quickly understand the spa’s offering. Another CTA banner tells visitors about the spa’s limited availability, urging them to book so they don’t miss out.

The “Our trusted team” section highlights Swampscott’s employees’ combined 50 years of experience, and a group selfie of smiling team members offers a human touch. And another banner has testimonials with positive reviews to build trust. These elements all work together to make readers feel like they’re in good hands.

3. Koox Agency

Koox Agency is a female-led marketing agency. Their website, made by Boombox, has a clean, sophisticated aesthetic that aligns with their specialty: creating unique identities for luxury brands.

The services page offers short highlights of their offerings, including branding, digital strategy, and social media. Clicking “Learn more” reveals further expertise for each element, showcasing Koox’s skill sets in-depth. This level of detail aims to convince readers that the agency can handle any marketing needs.

Throughout the site, ample white space ensures each paragraph, image, and CTA button stands out to increase readability and encourage action. And trust-building elements, like clients featured in high-end publications and detailed methodologies, position Koox Agency as an expert in their industry.

4. Off Menu

Off Menu’s website opens with a strong value proposition that establishes the brand’s core services: “Full-service creative partner for fast moving teams.” The modern web design, abstract visuals, and clean typography keep the site visually engaging without overwhelming visitors.

The minimal layout means negative spacing allows essential information like services, pricing, and client testimonials to be highly legible. This is especially important since Off Menu lists transparency as one of their core values.

Off Menu also emphasizes a user-friendly, client-centric approach through phrases like “No contracts” and “No headaches.” These messages promote the digital marketing agency’s efficiency and quality of service.

5. Artistic Landscapes

The Artistic Landscapes website is another creation from Scaler Marketing’s designers. The site positions the company as a premium landscaping service provider by saying, “Proudly serving clients on the North Shore who love natural landscaping as much as we do.” High-resolution images show past projects to give potential customers an insight into the company’s landscaping expertise.

A strategically placed free consultation CTA banner divides sections throughout the page, giving visitors a break from new information while encouraging them to call for a quote. Artistic Landscapes also guarantees up to five years of specific services to foster trust, while testimonials and detailed service breakdowns reinforce transparency and credibility.

In the footer, quick links to social media profiles, services, and contact details let visitors navigate back to any part of the site to continue learning about the brand.

Build a service website that converts with Webflow

Creating a service site that’s right for your needs requires relevant messaging, strategic design, and a user-friendly experience. With Webflow, you can create and customize a site that captures your brand’s identity while driving results.

With a collaborative visual editor and built-in SEO features, Webflow offers several tools to help you attract visitors and convert them into customers — with or without relying on developers.

Learn more about Webflow and explore other service websites made in Webflow for inspiration.