Bundling, or bundle pricing, is a pricing technique in which retailers sell products together at a lower price than they would be sold at individually. For example, a skincare company might bundle small bottles of their products together as a travel kit or gift box, and a software provider might sell a collection of apps for a lower price. “Buy one get one free” (BOGO) offers are also a bundling strategy.

Done right, bundling benefits both the customer and the business. The customer faces a simpler purchase decision and pays less for a group of items, while the store increases the average value of customer orders and saves on shipping and marketing costs.

You can create product bundles in your Webflow Ecommerce store. The Foxy integration offers greater control over products, like automatically updating individual product inventory when someone purchases a bundle containing that product, to remove friction from your bundling process.

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