Back to Webflow glossary

Google site verification meta tag

Adding a Google site verification meta tag to your website's HTML code allows Google to verify that you own the site. It also provides a link to the sitemap and tells Google whether or not you're allowed to add a Google Analytics tracking code and other data to your site.

The meta tag is a small but mighty piece of code because verified domains rank higher in search results, making Google site verification a crucial part of search engine optimization (SEO).

You only need to verify domain ownership once, and multiple users can verify ownership to enable access to the Google Search Console — just ensure no one overwrites the verification tokens of other owners.

Visit Webflow University to learn how to add your site to Google Search Console.

A new way to learn and to build for the web

Get the best, coolest, and latest in design and no-code delivered to your inbox each week.

Shoot, something didn't work. Try again later, bud.