Announcement: The Future of Webflow in 2015

Looking back at 2014 and seeing what’s ahead

Vlad Magdalin
January 15, 2015
Announcements

I wanted to take a moment to look back on what we’ve accomplished this year, and to give you a peek into the massive features coming in 2015.

Hey guys,

I wanted to take a moment to look back on what we’ve accomplished this year, and to give you a peek into the massive features coming in 2015. (SPOILER ALERT: Webflow is now free!)This year, we’ve launched several major features that rounded Webflow out as the feature-rich site builder to beat:

Interactions: an intuitive way to build beautiful animations into your site -- without fiddling around with layers of code.

Symbols: reusable elements that instantly update across your entire site. This is a major productivity enhancer.

Templates: a rapidly growing collection of gorgeous and feature-rich responsive website templates. We’re often told that these look better than most other templates on the web.

Designer Platform: A social destination where you can admire, fork, and interact with other Webflow content and designers. Want to grow your web design skills? Come here.

And many more components… including navbarsdropdownstabs, and lightboxes -- all the rich multimedia widgets a professional site depends on.

Our motivation is to empower people to create amazing websites without compromises. To do this, we work relentlessly to place powerful and accessible tools in the hands of creatives.

To fully deliver on that promise, we’ve now made Webflow free to use: You can create (and host!) up to 20 public websites without worrying about costs or the constraints of a time-limited trial. However, we have yet to tell you the best news :) We’ve been hard at work for the last 6 months on a new version of Webflow that will drastically change the world of web design and publishing.

Everything you know and love about Webflow will stay the same, but our core vision for the product will finally be realized in 2015. I promise you that the upcoming update will blow you away. I can’t wait to show this to you guys. Thank you for being a part of the Webflow story. If you like what we’ve done in 2014, get ready for a truly amazing 2015. I wish you a happy New Year!Sincerely,Vlad

There can be many reasons for a website to exist

I often witness some very unsolicited advising taking place. Some people tend to have premade answers when it comes to websites and more often than not, it comes from a good place. In spite of that, most of them don’t bother to ask anything about the project before weighing in.

left the tomatoes gif
There’s a reason why the tomatoes are on the plate. But how could you know that?

I get it. We all know our stuff. But a website can serve many purposes and unless you were part of the process, you don’t know what it is we’re doing here. And you don’t know the function of every component of that project. So thanks for the input but we’re good.

guy gif

That said, it doesn’t mean that everyone who will give their opinion about our work is out of line. We must always be open to constructive criticism and set the ego aside when it comes to problem solving. I just think we should be smart and think for ourselves rather than to take everything at face value.

Personality disconnect

Just like you, I don’t like to be sold to, and I don’t like when companies try to exploit my inner dumbass. Even though it has become some sort of buzzword, authenticity is what it’s all about — true authenticity that is. It’s what we should all strive for while we make our way through that colossal white noise vortex. 

Perception is the name of the game. We have a say in how people view us, and view our businesses. Even though we can only control a portion of the big picture, it’s our job to nudge that perception to where we want it to be. 

Pro tip: If you’re a brand (or solopreneur), don’t just find another brand to imitate. Truly ask yourself what you stand for and what you want to be. Be as genuine as possible. Define your brand’s personality and then act accordingly. Without any restraint, broadcast who you are to the world.

girls dancing gif
Take it all in people.

If you do what others do simply because you think: “It worked for them, it’ll work for me.” Think twice about that. I know, you know, and everybody knows this would do a disservice to you and your audience. 

For instance, you’re a freelancer and you present yourself as a funny easygoing person. You’re then hired to work in an agency for 2 months but 3 days in, it’s getting pretty obvious you're not funny nor easygoing. Uh-oh! You managed to pull a Plaxico Burress and you’re now stuck in a very unfortunate situation. 

Same goes for brands. You claim to care about the environment and people but then you use an antitheft device on your cars to violate the Clean Air Act. Whoopsy-daisy! Turns out you’re garbage and the environment was way down on your priority list. 

Try not to be on the receiving end of this.

The ones who will make it to the other side are the ones who dared to be different

Most people are scared to break the mould. They say stuff like: “If we talk like this, we could possibly offend blond mothers over 42 who also drive electric cars.” Or: “If we look different from the competition, this could maybe potentially make us lose business opportunities at some point perhaps.” Yes — solid point. Essentially, it all comes down to what type of brand (or person) we want to be.

The truth is, brands willing to take risks will always come out on top.

So with this in mind, I’ll paraphrase my very good friend, Paul Arden: “If you always play it safe, you’ll be the same as everyone else. And that’s seriously bad for business.”

But from the right perspective, times like these afford us a peachy opportunity to stand out. That’s right, I said peachy. While most are content with being bland, I think we should aim higher. Why not try to turn some heads and get some reactions? If we’re ok with people remaining indifferent, we fail. Because indifferent people won’t pay attention to us, talk about us, hire us, refer us, and so on. The Apples and Nikes of the world understand this. They apply it with precision and consistency. So if they can do it, why can’t we? My advice to you is simple: 

Be brave. Stand out. And know that, yes, that will probably alienate some people. Chances are, they weren’t the customers you wanted anyway.

As you were.

Vlad Magdalin

Vlad is the founder and CEO of Webflow.

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