
In fact, only 1 out of every 125 people in today’s workforce are fluent in standard programming languages — 1.4 million fewer than global demand calls for.
That is, until no-code, low-code, and visual-first development platforms began to remove the barrier to building for the web: the ability to write code.
These tools apply an abstraction layer over code, translating the fundamentals into a visual interface that allows any creator to build a modern website or app. And we’re not just talking about a simple, static page like the WYSIWYG editors of the past — rich, dynamic websites full of interactions, animations, and functionalities.
Webflow delivers on this promise. Combined with our visual-first Designer, Editor, and other web building features, the Webflow CMS is a game changer.
Because when the reliance on knowing how to code is removed from the equation of managing an enterprise website, marketing teams unlock real autonomy — and endless possibilities.
With Webflow, anyone can manage their site content end-to-end
Webflow was built to empower anyone to manage the end-to-end website experience — from content writing to visual design to publishing to the web — without writing a single line of code. And while our platform has evolved in functionality and sophistication over the years, that core mission hasn’t changed.
The end result of that mission: marketing teams regain autonomy, engineering teams free up resources, and creative processes thrive.
Marketing teams regain autonomy
Webflow gives your creative and marketing teams invaluable autonomy, and not just over static pages or blog posts. Designers can build new responsive layouts, styles, interactions, and animations in the Webflow Designer and watch as the platform translates their instructions into clean, semantic code. Writers and editors can create or update content in the Webflow Editor. And when pages are ready, teams can publish them straight to the web or share production-ready code. Creatives no longer need to hand off files, wireframes, or diagrams — or valuable control — to developers.
From making simple updates to creating content-rich experiences, Webflow allows your marketing and design teams to work faster, publish more, and take back control over your website.
Development teams free up resources
Giving marketing and design teams the keys to a powerful, yet flexible visual web development platform like Webflow brings a dramatic decrease in demands on developers’ time. Rather than updating button copy or coding new page templates, in-house engineering teams can focus their efforts on building and innovating around your core products — the primary reason why many engineers benefit from no-code or visual-first tools.
And if you previously relied on agencies or freelance development support, those budgets should shrink substantially or disappear completely.
Creative processes and user experiences thrive
Beyond returning control to creative and marketing teams, Webflow provides a more seamless way for them to build digital experiences. Content, design, and user experience teams are no longer separated by siloed tools or fragmented processes. Instead, they can all work directly in Webflow.
This means creatives no longer have to imagine what the end result of their work will look like. They can build with live content, get real-time previews of how it appears with design, and make immediate adjustments to land on the best possible experience. Feedback loops get shorter, approvals get easier, and the overall creative process becomes more efficient and powerful for every team.
And while visual-first development is all about empowerment, you can assign roles and permissions within Webflow to oversee which team members have access to create, design, edit, or publish content.
Case study: How MURAL solved engineering dependency with Webflow
Online collaboration software MURAL used a patchwork of custom-developed tools and technologies to power their website. And these tools were managed part-time by one engineer whose priority was usually product development, not marketing site updates.
The design and marketing team felt the pain of depending on another team to update the site. They had visually inconsistent one-off pages instead of a central design system, needed to file tickets and wait days or weeks for simple copy changes, and had limited capacity to bring their own projects to life — let alone respond to requests and ideas from other teams.
But after migrating their site to Webflow, with ongoing support from Webflow’s Enterprise team, everything changed. MURAL’s design and marketing team can now design and publish new pages more seamlessly thanks to a unified design system. Any needed changes can be made by designers, without rounds of feedback and iteration with engineering. And the marketing team can create, publish, and edit content on their own terms — no development resources required.
Ultimately, we wanted to control our own destiny when it came to the website, and Webflow gives us the freedom to make the changes we need without relying on other teams.
Since making the switch and giving the marketing team control over their website, site performance improved significantly. MURAL saw a 37% increase in revenue share from self-serve visitors and more than doubled their conversion rate from visitor to free trial sign up.
Scalable storage + customizable collections
While vital to improving user experience, this seamless approach to design and content is just one piece of the Webflow puzzle. Its complement is the visual database that powers the CMS.
This is how Webflow makes it possible for enterprise organizations to create rich, complex content experiences at scale — without writing code.
The content database allows marketing teams to build and store collections of tens of thousands of items that can be used to build bigger and more powerful websites. Webflow scales how that data is stored, managed, and used as your site grows.
These items can include pages, parts of pages, or any custom-created schema. For example, an item could be as simple as the name of an author you need to dynamically populate throughout your blog posts or as complex as the full structure of a resource library. Items are organized into collections that can be stored and referenced throughout your website.
Example items you can store in Webflow include:
- Articles
- Images
- Testimonials
- Product descriptions
- Zip codes
- Author bios
- SEO metadata
- CTAs
- Custom code snippets
- Events
Scalable storage of CMS items may seem like table stakes for an enterprise website. And, frankly, it is. But where Webflow stands apart is how our platform makes this database completely customizable, at scale, without needing to write code.
When your teams need to add or edit data fields within your CMS, it’s as simple as adding a new field within the Webflow interface. Anyone can customize the CMS database — no engineering resources required.
Case study: How SmugMug customizes content data at scale
When it came time for a site redesign at photography platform SmugMug, the design team took advantage of the opportunity to gain more freedom and flexibility by moving away from their headless CMS with a custom front end that required developers to implement even the smallest updates.
They persuaded company leadership to make the switch to Webflow by creating example pages that showed how easy it was to build layouts, put together interactions and animations, and publish changes with a click. And since Webflow checked the boxes for everything else they needed, such as A/B testing, backup restoration, and autosave, the team got the green light for the switch.
After moving to Webflow, the content and design team could experiment with richer, dynamic content. They used the Webflow CMS to build out and manage the SmugMug Films section of their site: a creative showcase of contributor interviews and portfolios. And since adding new videos to the page only requires plugging and playing, the content team can add or edit these spotlights on their own — no developer needed. The team also brings colors from the featured images into the CMS, making design customization and cohesiveness a breeze.
Making the move to Webflow has been a tremendous asset. Gone are the days of tracking down engineering resources. Our marketers are happy, our engineers are happy, and most important to me, our creatives are happy.
The focus on improved design and user experience paid off. After being redesigned in Webflow, the SmugMug website saw a noticeable uptick in signups and pageviews, with a 52% increase in conversions and 44% decrease in bounce rate.
Growing with your enterprise business
Supporting scalable storage is just part of our ongoing commitment to grow with enterprise businesses. As our own product has grown in popularity, the Webflow community has pushed the limits of what can be done with a visual development platform — and we’re continually investing in supporting bigger and better storage solutions that include hundreds of thousands of items to make more powerful websites possible.
Content-rich experiences enterprise businesses are creating in Webflow
- Blogs, whitepapers, & case studies
- Resource libraries
- Product catalogs
- News and media centers
- Help documentation
- FAQs
- Microsites
- Location pages
- Team member bios
- Templated landing pages at scale
The CMS API
Finally, teams can use the Webflow CMS API to programmatically add, update, or delete items from the Webflow CMS, opening up new possibilities for how you can populate your site with content.
For example, you can use the API to pull data into Webflow from other sources, like Eventbrite, Airtable, or industry databases. This allows you to include items like local events or dynamic rates to your collections and automatically publish them across your site.
Or, you can use the API to push data or content out from Webflow to other applications, like a mobile app or CRM.
Case study: How Freshly Uses the Webflow CMS API
When meal delivery service Freshly wanted to expand their content marketing efforts, the content team knew they needed more autonomy. So they replaced an outdated WordPress instance that frequently required engineering resources with Webflow, moved their blog to the Webflow CMS, and integrated analytics tools to keep custom tracking in place.
Webflow also gave the mobile engineering team the opportunity to connect the Freshly blog with their mobile app via the CMS API — passing all new content from the blog to the app for customers who want to read on the go.
Since making the switch to Webflow, Freshly’s blog traffic has doubled.
Now that we’re building in Webflow, we’re much faster to a live prototype that we can review across browsers and devices. That means it’s a lot cheaper for us to make changes on the fly — and we can go live faster.
Key takeaways
The Webflow CMS empowers your teams to:
- Add, edit, and publish content without writing a single line of code
- Create better user experiences with visual-first tools
- Build content-rich sites with zero engineering resources
- Store and customize database items at scale
- Populate your site with content via API
In fact, only 1 out of every 125 people in today’s workforce are fluent in standard programming languages — 1.4 million fewer than global demand calls for.
That is, until no-code, low-code, and visual-first development platforms began to remove the barrier to building for the web: the ability to write code.
These tools apply an abstraction layer over code, translating the fundamentals into a visual interface that allows any creator to build a modern website or app. And we’re not just talking about a simple, static page like the WYSIWYG editors of the past — rich, dynamic websites full of interactions, animations, and functionalities.
Webflow delivers on this promise. Combined with our visual-first Designer, Editor, and other web building features, the Webflow CMS is a game changer.
Because when the reliance on knowing how to code is removed from the equation of managing an enterprise website, marketing teams unlock real autonomy — and endless possibilities.
With Webflow, anyone can manage their site content end-to-end
Webflow was built to empower anyone to manage the end-to-end website experience — from content writing to visual design to publishing to the web — without writing a single line of code. And while our platform has evolved in functionality and sophistication over the years, that core mission hasn’t changed.
The end result of that mission: marketing teams regain autonomy, engineering teams free up resources, and creative processes thrive.
Marketing teams regain autonomy
Webflow gives your creative and marketing teams invaluable autonomy, and not just over static pages or blog posts. Designers can build new responsive layouts, styles, interactions, and animations in the Webflow Designer and watch as the platform translates their instructions into clean, semantic code. Writers and editors can create or update content in the Webflow Editor. And when pages are ready, teams can publish them straight to the web or share production-ready code. Creatives no longer need to hand off files, wireframes, or diagrams — or valuable control — to developers.
From making simple updates to creating content-rich experiences, Webflow allows your marketing and design teams to work faster, publish more, and take back control over your website.
Development teams free up resources
Giving marketing and design teams the keys to a powerful, yet flexible visual web development platform like Webflow brings a dramatic decrease in demands on developers’ time. Rather than updating button copy or coding new page templates, in-house engineering teams can focus their efforts on building and innovating around your core products — the primary reason why many engineers benefit from no-code or visual-first tools.
And if you previously relied on agencies or freelance development support, those budgets should shrink substantially or disappear completely.
Creative processes and user experiences thrive
Beyond returning control to creative and marketing teams, Webflow provides a more seamless way for them to build digital experiences. Content, design, and user experience teams are no longer separated by siloed tools or fragmented processes. Instead, they can all work directly in Webflow.
This means creatives no longer have to imagine what the end result of their work will look like. They can build with live content, get real-time previews of how it appears with design, and make immediate adjustments to land on the best possible experience. Feedback loops get shorter, approvals get easier, and the overall creative process becomes more efficient and powerful for every team.
And while visual-first development is all about empowerment, you can assign roles and permissions within Webflow to oversee which team members have access to create, design, edit, or publish content.
Case study: How MURAL solved engineering dependency with Webflow
Online collaboration software MURAL used a patchwork of custom-developed tools and technologies to power their website. And these tools were managed part-time by one engineer whose priority was usually product development, not marketing site updates.
The design and marketing team felt the pain of depending on another team to update the site. They had visually inconsistent one-off pages instead of a central design system, needed to file tickets and wait days or weeks for simple copy changes, and had limited capacity to bring their own projects to life — let alone respond to requests and ideas from other teams.
But after migrating their site to Webflow, with ongoing support from Webflow’s Enterprise team, everything changed. MURAL’s design and marketing team can now design and publish new pages more seamlessly thanks to a unified design system. Any needed changes can be made by designers, without rounds of feedback and iteration with engineering. And the marketing team can create, publish, and edit content on their own terms — no development resources required.
Ultimately, we wanted to control our own destiny when it came to the website, and Webflow gives us the freedom to make the changes we need without relying on other teams.
Since making the switch and giving the marketing team control over their website, site performance improved significantly. MURAL saw a 37% increase in revenue share from self-serve visitors and more than doubled their conversion rate from visitor to free trial sign up.
Scalable storage + customizable collections
While vital to improving user experience, this seamless approach to design and content is just one piece of the Webflow puzzle. Its complement is the visual database that powers the CMS.
This is how Webflow makes it possible for enterprise organizations to create rich, complex content experiences at scale — without writing code.
The content database allows marketing teams to build and store collections of tens of thousands of items that can be used to build bigger and more powerful websites. Webflow scales how that data is stored, managed, and used as your site grows.
These items can include pages, parts of pages, or any custom-created schema. For example, an item could be as simple as the name of an author you need to dynamically populate throughout your blog posts or as complex as the full structure of a resource library. Items are organized into collections that can be stored and referenced throughout your website.
Example items you can store in Webflow include:
- Articles
- Images
- Testimonials
- Product descriptions
- Zip codes
- Author bios
- SEO metadata
- CTAs
- Custom code snippets
- Events
Scalable storage of CMS items may seem like table stakes for an enterprise website. And, frankly, it is. But where Webflow stands apart is how our platform makes this database completely customizable, at scale, without needing to write code.
When your teams need to add or edit data fields within your CMS, it’s as simple as adding a new field within the Webflow interface. Anyone can customize the CMS database — no engineering resources required.
Case study: How SmugMug customizes content data at scale
When it came time for a site redesign at photography platform SmugMug, the design team took advantage of the opportunity to gain more freedom and flexibility by moving away from their headless CMS with a custom front end that required developers to implement even the smallest updates.
They persuaded company leadership to make the switch to Webflow by creating example pages that showed how easy it was to build layouts, put together interactions and animations, and publish changes with a click. And since Webflow checked the boxes for everything else they needed, such as A/B testing, backup restoration, and autosave, the team got the green light for the switch.
After moving to Webflow, the content and design team could experiment with richer, dynamic content. They used the Webflow CMS to build out and manage the SmugMug Films section of their site: a creative showcase of contributor interviews and portfolios. And since adding new videos to the page only requires plugging and playing, the content team can add or edit these spotlights on their own — no developer needed. The team also brings colors from the featured images into the CMS, making design customization and cohesiveness a breeze.
Making the move to Webflow has been a tremendous asset. Gone are the days of tracking down engineering resources. Our marketers are happy, our engineers are happy, and most important to me, our creatives are happy.
The focus on improved design and user experience paid off. After being redesigned in Webflow, the SmugMug website saw a noticeable uptick in signups and pageviews, with a 52% increase in conversions and 44% decrease in bounce rate.
Growing with your enterprise business
Supporting scalable storage is just part of our ongoing commitment to grow with enterprise businesses. As our own product has grown in popularity, the Webflow community has pushed the limits of what can be done with a visual development platform — and we’re continually investing in supporting bigger and better storage solutions that include hundreds of thousands of items to make more powerful websites possible.
Content-rich experiences enterprise businesses are creating in Webflow
- Blogs, whitepapers, & case studies
- Resource libraries
- Product catalogs
- News and media centers
- Help documentation
- FAQs
- Microsites
- Location pages
- Team member bios
- Templated landing pages at scale
The CMS API
Finally, teams can use the Webflow CMS API to programmatically add, update, or delete items from the Webflow CMS, opening up new possibilities for how you can populate your site with content.
For example, you can use the API to pull data into Webflow from other sources, like Eventbrite, Airtable, or industry databases. This allows you to include items like local events or dynamic rates to your collections and automatically publish them across your site.
Or, you can use the API to push data or content out from Webflow to other applications, like a mobile app or CRM.
Case study: How Freshly Uses the Webflow CMS API
When meal delivery service Freshly wanted to expand their content marketing efforts, the content team knew they needed more autonomy. So they replaced an outdated WordPress instance that frequently required engineering resources with Webflow, moved their blog to the Webflow CMS, and integrated analytics tools to keep custom tracking in place.
Webflow also gave the mobile engineering team the opportunity to connect the Freshly blog with their mobile app via the CMS API — passing all new content from the blog to the app for customers who want to read on the go.
Since making the switch to Webflow, Freshly’s blog traffic has doubled.
Now that we’re building in Webflow, we’re much faster to a live prototype that we can review across browsers and devices. That means it’s a lot cheaper for us to make changes on the fly — and we can go live faster.
Key takeaways
The Webflow CMS empowers your teams to:
- Add, edit, and publish content without writing a single line of code
- Create better user experiences with visual-first tools
- Build content-rich sites with zero engineering resources
- Store and customize database items at scale
- Populate your site with content via API
Free until you’re ready to launch
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