In today’s Webflow Conf keynote, we announced our AI Assistant — a new way to get in-context help and ideas so you can build faster and better than ever. Let’s dive into the different skills that our AI Assistant has to offer in Webflow.

Design: Generate styled content quickly 

One of the AI Assistant’s skills allows you to design and generate new styled sections quickly. 

The Assistant learns from your design systems and site context to generate new sections of a website from conversational prompts. Lean on it to quickly ideate on and build common site sections such as pricing, features, testimonials, and more. Once the Assistant generates a preview of your section, you can further customize it to apply the finishing touches to fit your site. 

For example, you can easily adjust an element’s background or color to match your brand. With AI Assistant, you can bring new campaigns to market faster, giving anyone on your team the ability to accurately leverage your site's structure and design systems.

Designing with the AI Assistant is available in beta today starting with select templates, and will be expanded to more sites this year. You can learn more about how it works here.

Please note that generating sections with the Assistant is available to all users regardless of plan while in beta, and will likely be a paid feature once fully available.  

Write: Generate copy right within Webflow

In addition to its design capabilities, the AI Assistant can also empower marketers to accelerate their content creation workflows in Webflow. Building off our recent release of bulk sample CMS item generation, you can now simply prompt the Assistant and it will generate a full CMS item with contextually relevant content. 

This is perfect for anyone needing to accelerate first-pass content — whether you’re a growth marketer spinning up an SEO article or a designer jumpstarting a page with realistic content. We’re excited about how the Assistant can make content workflows more efficient and free up time for more strategic work. 

New CMS item creation powered by the Webflow AI Assistant is available starting today. Learn more about how it works here. 

Building the future of the web, together

These new features are built on top of existing AI offerings available to you in Webflow, including our Localization solution as well as powerful third-party apps to extend the power of your site like Adobe Express, Jasper, Relume, and more. You can learn more about all the ways you can already leverage AI in Webflow here — and the team is already working on more we can’t share quite yet. 

To learn more about our vision for AI and the future of the web, visit this blog post from our Chief Product Officer, Rachel Wolan.