Agencies & freelancers

Webflow empowers Barrel to get new work in front of clients faster

By adding Webflow to their design and development toolkit, Barrel has been able to re-think their workflows and increase their speed of delivery without sacrificing quality.
Team members
Years in business
Sites built in Webflow
Barrel's website is made in Webflow
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Giving control to the designer is super powerful. Webflow has allowed us to not just get to wireframes quicker but get to the website quicker.
Lucas Ballasy
Lucas Ballasy
Partner and Creative Director, Barrel

In search of a tool to empower designers

Barrel is an independent creative and digital marketing agency. With 15 years of experience designing and building websites, Barrel helps their clients deepen relationships with customers through design, technology, content, and marketing.

Although the team had a variety of web development and e-commerce tools available to them, they still felt like something was missing. They wanted to find a designer-friendly tool that could help scale their business.

Their requirements were two-fold:

  1. Increased efficiency in building a website by reducing (or eliminating) development costs, and;
  2. More control over the end product, providing increased creativity and value to clients.

Adopting Webflow at Barrel

After hearing about Webflow from others in the creative community, Lucas Ballasy, Partner and Creative Director at Barrel, started using Webflow to build out his personal website. Testing out the product on a lower stakes, personal project gave Lucas the opportunity to get a firsthand sense of Webflow’s functionality and ease of use. Shortly after completing his personal site, Lucas and the team started vetting the process of migrating Barrel’s website from Wordpress to Webflow.

Before making an official decision to adopt Webflow at Barrel, they needed to assess the learning curve for the team. Even if Webflow checked all the boxes the team was looking for from a technical perspective, it was important that their team was able to actually leverage the features of the tool. 

To introduce Webflow, I facilitated an internal workshop to assess the adoption curve and viability of rolling it out to the team. We had everyone replicate the same landing page. I was surprised to see designers with limited code experience really excelling with Webflow.

Lucas Ballasy — Partner and Creative Director, Barrel

Barrel officially started using Webflow in 2019 and has used the tool to design and build 16 websites to-date. 

Getting valuable feedback, faster

Using Webflow, the Barrel team streamlined their development and review processes with clients. Instead of cycling through wireframe and visual design reviews only to annotate the finalized designs for hand-off to a dev team, Barrel’s designers were able to build their initial wireframes right in Webflow.

Using Webflow is like having all the tools to start a painting on the same canvas it will end on. It wouldn't make sense to sketch for weeks on end, then transcribe your sketches for someone else to paint only to run into issues because you didn’t think about what kind of paint they were going to use.

Lucas Ballasy — Partner and Creative Director, Barrel

By starting in Webflow, designers had freedom to flex their creative muscles without worrying about how well their designs would translate in development. More importantly, it allowed them to get valuable client feedback in the earliest stages of the project. 

When clients get to experience a website's design for the first time, that’s when you get the real feedback. With Webflow, we’ve been able to evolve our process so that clients are experiencing their website in the very first meeting.

Lucas Ballasy — Partner and Creative Director, Barrel

About Barrel

Barrel is a remote-first team with offices in New York City and Los Angeles. They help clients achieve their goals through an expertise in design, technology, content, and marketing. The Barrel team is known for working closely with their clients, and they aim to create experiences that deepen those relationships.

Learn more about Barrel and their work by visiting their Webflow Expert profile or by visiting their website

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Favorite Webflow Project?

Webflow makes it easy to push the limits of what's possible without making sacrifices.

If Barrel were an animal, what would it be?

I'd have to say a chameleon — not because we blend in, but because we're constantly evolving with our ever-changing world. Our team really embraces that.

Most used emoji in the Barrel slack?


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