Intellimize

Rakuten SL (now ShipNetwork) switched from WordPress to Webflow to save time, money, and security headaches

When it came time for another website redesign, the Rakuten SL team chose Webflow as an alternative to WordPress that would address security concerns and let them build new pages faster.
12.7%
increase in pageviews
9.5%
increase in new users
27.9%
decrease in bounce rate
Industry
Software
Country
US
Company type
Enterprise
We’ve saved thousands of dollars in the last few months since switching from WordPress to Webflow. Now my team can make changes in 20 minutes that would have taken an expensive programmer 4-5 hours.
Sarah Smith
Sarah Smith
Marketing Operations Manager, Rakuten SL
FOR TESTING PURPOSES

**Rakuten Super Logistics is Now ShipNetwork Under New Ownership

Fed up with WordPress

Since we were planning a website redesign and had known security and outage issues with the WordPress site, we took the opportunity to do some research and find a solution that was both easy to use and secure. Webflow was the leading solution.

Sarah Smith, Marketing Operations Manager, Rakuten Super Logistics

After over three years running their website on WordPress, the team at Rakuten SL decided they were ready for a new approach. Across the company, WordPress had been the source of considerable frustration, with a couple major recurring issues:

  • Security loopholes. Wordpress sites have known vulnerabilities that left them open to hacks and required ongoing security patches and maintenance.
  • Development-driven workflows. Updating their site required working with expensive freelancers, which was not just costly, but also made changes to the site take much longer than the team wanted.

As the Rakuten SL team geared up for a website redesign, they took this opportunity to look into new options. Their internal Marketing Technologist brought Webflow forward as an option that would address security concerns and give them greater control over the site, and some after “extra diligent research — probably too much” to compare this “new” option to WordPress, Sarah Smith, Marketing Operations Manager, decided Webflow was the “leading solution.”

On top of that, Rakuten Global approved Webflow as the “most secure option” among all the alternatives the team brought forward, which made the decision even easier.

We were very concerned that Webflow was a relatively new product and was not ‘proven’ the way WordPress has been over the years. Going with the ‘underdog’ inherently has risks, and we were extra diligent in our research. In retrospect, we may have been a bit overzealous in our due diligence. It has turned into one of the best decisions we have made though.

Sarah Smith, Marketing Operations Manager, Rakuten Super Logistics

Life with Webflow

We’ve saved thousands in the last few months since switching from WordPress to Webflow. Now my team can make changes in 20 minutes that would have taken an expensive programmer 4-5 hours.

Sarah Smith, Marketing Operations Manager, Rakuten Super Logistics

After making the call to switch from WordPress to Webflow, the Rakuten SL team worked with AdLava, a web design and development agency in Las Vegas, to redesign and rebuild their site in Webflow. The migration was “fast, easy and flawless.”  

Now that they’ve made the switch, the Rakuten SL team is able to make updates to the site in a matter of minutes, when they would have needed to hire external freelancers in the past. Beyond these design changes, Sarah Smith found Webflow “just as easy” to use as Wordpress, “if not easier.”

I was able to do a lot of the day to day updates in Wordpress, and I find it just as easy in Webflow if not easier.

Sarah Smith, Marketing Operations Manager, Rakuten Super Logistics

Major improvements

Since rebuilding and redesigning our site on Webflow, our on-site engagement has risen dramatically. Even with previous redesigns we never saw these results.

Sarah Smith, Marketing Operations Manager, Rakuten Super Logistics

Since making the transition to Webflow, Sarah Smith pointed to a dramatic increase in on-site engagement that she credits to the new design and organization on their site. A snapshot of the improved metrics they’ve seen includes:

  • 12.7% increase in pageviews
  • 27.9% decrease in bounce rate
  • 9.5% increase in new users
  • 3.4% increase in pages per session

In addition to these website performance metrics, the Rakuten SL has an entirely new level of control over their site. Now, instead of being beholden to the availability and review cycles of freelance developers, they have the power to make changes on the fly internally, whenever those needs arise.

Explore more Enterprise stories

Explore more stories

Spin Master
Read story

Webflow Enterprise was our first choice because it fills subject matter expertise gaps that we might otherwise need to supplement with additional headcount or outsourced resources. Our marketing team can now own our destiny and ship far more websites more efficiently.

Christopher Law
Christopher Law
Director of Customer Experience, Spin Master

A global leader in children’s entertainment, Spin Master was looking to grow their web presence without relying on limited developer resources. With Webflow, their creative and engineering teams have transformed internal collaboration and efficiency–and can now deliver professional website experiences at scale.

$500k
Reduction in web development costs
View story
Fivetran
Read story

With Webflow Enterprise, we're able to move with trust and confidence that things will get done quickly without compromising our brand or draining resources.

Cat Origitano
Cat Origitano
VP of Product & Portfolio Marketing, Fivetran

Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and take their digital presence to the next level.

98%
Increase in speed to market
View story
Dropbox Sign
Read story

Over the last four years, Dropbox Sign has grown from a startup to a lever for growth and a significant part of the larger Dropbox vision. Webflow has enabled us to move fast, iterate, and scale so that we can meet our aggressive business goals and stay agile when our needs evolve.

Michelle Keene
Michelle Keene
Senior Director of Marketing, Dropbox Sign

An integral part of the Dropbox suite, Dropbox Sign used Webflow to streamline development processes, empowering its design and marketing teams to deliver the most impactful services, faster.

67%
Decrease in dev ticketing
View story
dormakaba
Read story

Webflow allows us to reallocate the budget we've saved on maintaining our site to properly promote our offerings—taking dormakaba to the next level.

Vincent Tervooren
Vincent Tervooren
Head of Digital Marketing & Technology, dormakaba

Searching for a way to save money and unify its brand across 39 countries, dormakaba turned to Webflow to build new web pages that met its global brand standards.

$450k
Reduced cost to deliver marketing pages
View story
Grubhub + Wondersauce
Read story

Webflow was a natural choice for Wondersauce and Grubhub given its flexibility with design, speed to market, and, with the Enterprise offering, its ability to scale gracefully to handle the traffic.

Megan Blake
Megan Blake
Chief Operating Officer, Wondersauce

Grubhub worked with certified Webflow Expert, Wondersauce, and leveraged Webflow Enterprise to bring a viral brand moment to life in 7 weeks.

>1.3M
views
View story
NCR
Read story

Webflow eliminates the traditionally gated processes of web development. Building for the web is no longer rigid — it’s a more fluid, collaborative process that allows for faster, better output.

Dan Dawson
Dan Dawson
Sr. Manager of Digital Properties, NCR

Looking to modernize their tech stack and bring more experiences to life on the web, NCR turned to Webflow to accelerate their time to launch.

10x
cost savings in agency fees
View story
Attentive
Read story

Our new designs didn't need to go through anyone else besides brand and marketing — no engineers needed. The freedom and flexibility we gained through Webflow was invaluable.

Elyssa Albert
Elyssa Albert
VP of Design, Attentive

In the midst of a major rebrand, Attentive moved from WordPress to Webflow to unlock the creative potential of their website. From refresh to rebrand: Webflow as a catalyst for growth.

27%
traffic increase one week post-launch
View story
Pacific Funds
Read story

Now that we have control over our site, it’s really challenged us to push the status quo of what we’re doing and why. Instead of having 1 option for doing something, we can think about 2 or 3 or more and go down the path that we think is best.

Karen Yue
Karen Yue
Director of Digital Marketing Technology, Pacific Funds

The Pacific Funds team moved from their existing CMS implementation to take control of their site and create a better customer experience.

View story
Dell
Read story

We had a software evaluation team look at eight different prototyping products over four to five months, and Webflow was the only one that checked all our boxes.

Tonda Dysart
Tonda Dysart
Design Systems, Dell

Dell’s Customer Experience design team delivers full-fidelity prototypes so their development team can implement designs faster, with less back and forth.

50+
Person design team
View story
Industrious
Read story

Intellimize allows us to create living, breathing website experiences which has been super powerful in achieving our goals.

Chris Baszto
Chris Baszto
Head of Marketing, Industrious

Industrious knew they needed an optimization tool to hit their revenue targets. They partnered with Intellimize (a Webflow company) to turn their website into a dynamic revenue driver for their business.

$1.6M
In value in two quarters
View story
Code42
Read story

We used to make so many changes to our base website based on a hunch or suggestions from product marketing or leadership. Now, with Intellimize, we can test those ideas first without having a dedicated CRO headcount.

Sarah Good
Sarah Good
Senior Web Program Manager, Code42

Code42 drove thousands of incremental conversions leveraging Intellimize (a Webflow company). By using robust integrations and AI, they are able to test faster and glean more comprehensive results than before.

15%
Conversion rate increase
View story
Vanta
Read story

Vanta’s website is one of our biggest revenue drivers and we need our marketing team to have the flexibility to bring our brand story to market faster with fewer resources.

Sarah Scharf
Sarah Scharf
VP of Product and Corporate Marketing, Vanta

Vanta had ambitious plans to stand out in a competitive space. To bring their new brand to life while unlocking greater flexibility and collaboration, they upgraded to Webflow Enterprise and worked with trusted Webflow partners.

120%
Increase in web conversions
View story
Bench Accounting
Read story

With Webflow, our marketing team can now control our destiny, while engineering can still support more complex projects. This new way of working has increased our speed to market, resulting in higher organic traffic, SEO, and conversion rates.

Corey Ferreira
Corey Ferreira
Senior Growth Marketing Manager, Bench Accounting

Previously limited by a headless web platform, Bench’s marketing team was too reliant on engineering which stagnated growth. The team switched to Webflow Enterprise to gain more flexibility, faster speed to market, and the ability to seamlessly scale their web experiences.

<1 day
To publish new web pages vs. weeks
View story
Smaller Earth Group
Read story

With Webflow Localization, we can ship fully localized, bespoke web experiences faster while saving on developer resources, which allows us to test viability in new markets with a lower barrier to entry.

Dean Maddocks
Dean Maddocks
Chief Marketing Officer, Smaller Earth Group

Previously reliant on developers to launch and manage custom sites, the cultural exchange group has optimized localization with Webflow Enterprise, significantly increasing speed to market and providing bespoke, branded experiences globally.

$150k+
Annual cost avoidance for additional developer hires
View story
Jasper
Read story

Your website is the gateway to your business and you need full control over the design function and branded experience. Webflow has given our marketing team the freedom to build without compromising on our vision, which is critical in our fast-paced industry.

Meghan Keaney Anderson
Meghan Keaney Anderson
Head of Marketing, Jasper

As the company shifted their focus upmarket, they needed a powerful solution to turn their website into their biggest strategic asset. With Webflow and its expansive Apps ecosystem, Jasper has supercharged their workflows to deliver the most performant web experiences.

3x
Faster page builds using Webflow Apps
View story
Refokus
Read story

When we started Refokus, Webflow was our undisputable tool for development, which was a key ingredient for our hypergrowth and recognition in the industry.

Leonardo Zakour
Leonardo Zakour
Co-founder and CEO, Refokus

As a Webflow Enterprise Partner, Refokus uses Webflow as a key part of their innovation toolkit to reduce development times and costs while delivering websites that increase engagement and help brands emotionally connect to global audiences.

$1M+
Revenue from Webflow projects in first year
View story
Outliant
Read story

Webflow has the power of custom coded web development but the accessibility of a visual interface. It’s intuitive in a way that other platforms simply are not.

Marcus Jones
Marcus Jones
Chief Operating Officer, Outliant

Fueled by the power of Webflow, Outliant drives dramatic reductions in tech costs while empowering enterprise clients to dominate their industry with best-in-class digital experiences.

$1M+
Increased revenue
View story
Kajabi
Read story

We needed to work a lot faster and enable more colleagues to collaborate on the website. Webflow Enterprise gave us the robust security, advanced roles and permissions, and overall flexibility we needed to scale without compromise.

Tristan Tardy
Tristan Tardy
Web Lead, Kajabi

Quickly growing past the limits of Webflow self-serve for their global web presence, Kajabi upgraded to Enterprise to empower internal partners to build more robust web experiences, while ensuring governance.

20%
Increase in trial conversions
View story
DIKO
Read story

With Webflow, we shorten development timelines and give ourselves more time for strategy, concepting, and creation, to deliver anything we can dream of.

Diko Daghlian
Diko Daghlian
Founder, DIKO

Boutique agencies can often lose business due to long production timelines and tedious feedback loops—but DIKO has moved beyond those constraints to deliver even the most technically challenging projects for big clients.

50%
Decrease in engineering costs
View story
Oyster
Read story

Webflow is central to our business operations. It serves as the digital glue that binds together different aspects of our business, from customer service and lead generation to content and SEO.

Sudiksha Khanduja
Sudiksha Khanduja
Senior Design Technologist, Oyster

Without a centralized design approach, the global HR company was dealing with an inconsistent brand presence. The team upgraded from self-serve to Webflow Enterprise to uplevel team collaboration, scale global web initiatives, and elevate their brand.

$1.4M
Savings from site speed optimization
View story
Kinetic Studio
Read story

Having the power of Webflow in front of me is the biggest unlock as a designer — it feels like a superpower.

Hunter Thompson
Hunter Thompson
Founder, Kinetic Studio

Instead of hoping front-end developers can execute on his big ideas, Kinetic Studio’s Hunter Thompson uses Webflow to control his entire vision, from executing design to setting up hosting and domains, publishing sites, and optimizing SEO.

20 days
To design and launch award-winning websites
View story
HireClix
Read story

We know Webflow Enterprise will grow with us and our clients, and provide the peace of mind that’s critical for any professional site.

Neil Costa
Neil Costa
Founder and CEO, HireClix

Since migrating to Webflow, the recruitment marketing agency has bypassed the need to outsource web development, attracted bigger clients, and introduced a new revenue stream.

$500k+
Saved in in-house development costs
View story
Hunt, Gather
Read story

Webflow is the ideal intersection of creativity, speed, functionality, and extensibility. We can create complex and beautiful designs, right out of the box, at a really fast pace.

Michael Lam
Michael Lam
Developer, Hunt, Gather

The full-service creative agency can deliver its signature high-design work without having to wait for developers, ultimately saving time and opening the door to more client opportunities.

40%
Faster time to market
View story
The Digital Panda
Read story

Webflow has increased our revenue and transformed how we operate, influencing the type of clients we attract and the scale of projects we undertake.

Ilya Kroogman
Ilya Kroogman
Founder, The Digital Panda

Once hindered by traditional development processes, The Digital Panda’s team of global visionaries now use Webflow to efficiently deliver more powerful web experiences to enterprise clients.

10x
Faster speed to market
View story
Funsize
Read story

Whether you’re a beginner or expert, Webflow will support your vision. There’s enough room for every type of designer or developer to build their dream web experience.

Lee Brenner
Lee Brenner
Head of Design, Funsize

With limited resources and no in-house developers, the Funsize team can tap into the power of Webflow to push creative boundaries and exceed client expectations—delivering better work, faster.

2x
Faster web builds
View story
Ponce Bank
Read story

Webflow really allows smaller banks like us to take ownership of our brand and story so we can all show up better for our communities.

Manako Tamura
Manako Tamura
Customer Experience Designer, Ponce Bank

To break free from the traditional web development tools that often limit community banks, Ponce Bank turned to Webflow to deliver higher-quality digital experiences.

<2 days
To build webpage vs. 1 month
View story
Social Driver
Read story

Webflow builds a common language in a visual interface so designers and developers can work together, leading to better efficiency and execution. Webflow just makes sense for us, our design process, and our clients.

Casey DenBleyker
Casey DenBleyker
Director of Creative, Social Driver

As a Webflow Enterprise Partner, Social Driver expands their client base and leverages comprehensive features to tackle custom builds with high security standards — all while moving quickly with less reliance on developers.

$300k+
in Webflow-sourced revenue
View story
Nursa
Read story

The biggest value driver for us is speed. Webflow allows us to get the best performance, while ensuring team and cost efficiency.

Curtis Anderson
Curtis Anderson
Founder and CEO, Nursa

Nursa migrated to Webflow Enterprise to unlock better team collaboration and improve SEO, while saving hundreds of thousands of dollars in engineering resources.

40,000
Pages migrated in 19 days
View story
Hubilo
Read story

I was used to coding myself, but the second I was up-to-speed on Webflow, what used to take me 30 minutes I could now do in a few clicks.

Michael Rossi
Michael Rossi
Sr. UX/UI Web Designer, Hubilo

In the trenches of a rebrand, Hubilo’s marketing team switched to Webflow to shrink development timelines and build a solid web foundation designed to scale.

89%
Increase in traffic from organic search
View story
Wave
Read story

We were spending so much time and development resources on builds that, at the end of the day, just weren’t coming to life visually the way we intended.

Julianne Smola
Julianne Smola
Sr. Director, Brand & Communications, Wave

Looking for more design flexibility and the ability to empower more of the team to manage site updates, Wave turned to Webflow Enterprise to reduce their developer dependency.

3x
Improvement in site speed
View story
Responsival
Read story

Being part of the Webflow Experts program and having visibility from Webflow.com has completely changed our business in every way possible.

Bryan Brown
Bryan Brown
CEO, Responsival

Responsival leveraged the Webflow Experts Program to transform their business with fewer dev resources, a shorter workweek, and drastically increased engagement prices.

8x
Increase in average engagement price
View story
Ramp
Read story

Our engineering team had to be involved for simple content changes like swapping out an image or changing copy, which no longer made sense as we scaled as a business. With Webflow, our marketing team can self-service and quickly publish changes to the website.

Akash Wadawadigi
Akash Wadawadigi
Senior Engineer, Ramp

Looking to tackle a redesign on a tight timeline, Ramp turned to Webflow to give its marketing, design, and engineering teams the ability to move quickly together.

26%
Increase in page views
View story
DNSFilter
Read story

I had two months where I couldn’t post a new blog at all on WordPress. Having the ability to go into Webflow and paste in the content, add the images, customize the design, and manage SEO...it’s not a chore anymore!

Serena Raymond
Serena Raymond
Content Marketing Manager, DNSFilter

DNSFilter migrated from WordPress to Webflow to achieve site stability, meet SEO goals, and unlock their full content marketing potential.

100+
pages and posts migrated
View story
SmugMug
Read story

We did our research and due diligence, and Webflow hit every checkmark. It was a powerful and flexible platform that enabled us to do what we wanted to do.

Michal Pechardo
Michal Pechardo
Senior Designer, SmugMug

What started out with just three pages showing what can be built with Webflow was the springboard to redoing the entire website.

52%
Increase in conversions
View story
Virta Health
Read story

With Webflow, we can take on more projects than before, with better, faster results. The partnership between marketing and design has really improved, as has our team’s excitement for working on our website.

Paul Sytsma
Paul Sytsma
Senior Director, Corporate Marketing, Virta Health

Virta gained a whole lot more than a flexible CMS with their move to Webflow — they also reached a new level of collaboration, creation, and accessibility.

View story
8020
Read story

A lot of people add a plugin to a non-accessibile website to ‘technically’ meet accessibility standards. But that is such bullshit for anyone that actually uses the accessibility features — they simply don’t work. Our goal was to find a partner who could go much deeper and build a site that was accessible by design.

Dylan Bulkeley-Krane
Dylan Bulkeley-Krane
Co-founder, Brink.io

The team at Brink — a mobile Election Guide built with accessible technology to make democracy available to everyone — worked with design agency 8020 to build a website that was accessible by design.

15%
of the world’s population has a disability
View story
SunWest Credit Union
Read story

Overall, the switch to Webflow has put us on the map and opened doors to opportunities we didn't even know were possible under our previous contract.

Hannah Riley
Hannah Riley
Creative Manager, SunWest Credit Union

SunWest Credit Union switched from Fiserv to Webflow to give their marketing team control of their site.

164%
Increase in organic traffic
View story
Barrel
Read story

Giving control to the designer is super powerful. Webflow has allowed us to not just get to wireframes quicker but get to the website quicker.

Lucas Ballasy
Lucas Ballasy
Partner and Creative Director, Barrel

Adding Webflow to their toolkit enabled the team at Barrel to significantly streamline their development and review processes with clients — all while empowering designers to do their best work.

30+
Team members
View story
AngelList Venture
Read story

Before Webflow, it used to take us 4-6 weeks minimum to ship a page, now we can get new pages out in a week or two — including content, design, and building in Webflow.

Seif Salama
Seif Salama
Product Marketing, AngelList Venture

The popular company for fund managers, investors, and venture capitalists has turned to Webflow to empower their marketing team and reach their growth goals streamline their work.

3x
faster to build sites
View story
Mural
Read story

Ultimately, we wanted to control our own destiny when it came to the website, and Webflow gives us the freedom to make the changes we need without relying on other teams.

David Chin
David Chin
Design Strategist, MURAL

Mural moved from an engineering-owned site to Webflow to let their design team "control their own destiny".

37%
increase in self-serve revenue
View story
Ramotion
Read story

We all feel that this is the future of how websites should be built. I strongly believe Webflow will continue to take over the web, because with Webflow people with no coding experience can now do things that in the past, only developers could.

Denis Pakhaliuk
Denis Pakhaliuk
CEO, Ramotion

Ramotion switched from React to Webflow to build their marketing sites faster and give clients more control over their site after launch.

10+
websites built
View story
Freshly
Read story

Now that we’re building in Webflow, we’re much faster to a live prototype that we can review across browsers and devices. That means it’s a lot cheaper for us to make changes on the fly — and we can go live faster.

Christopher Patota
Christopher Patota
Product Manager, Content, Freshly

Freshly moved their blog from WordPress to Webflow to give their marketing and design team control.

View story
Getaround
Read story

With Webflow, our design and marketing teams now own web publishing — giving us the freedom to experiment, build, launch and test, all without consuming scarce engineering time.

Sam Zaid
Sam Zaid
CEO, Getaround

Getaround is a quickly growing car sharing network with over $400 million in funding, and runs their marketing pages on Webflow.

$400+
million capital raised
View story
Heco
Read story

Webflow is the first web design tool that I used that felt like more than a prototyping tool — and gave me the confidence to go live with what I built.

JT Helms
JT Helms
Partner and Designer, Heco

Designers JT Helms and Matt Cowen work together to build custom sites for major clients — and do everything without relying on developers.

2
Team members
View story
Petal
Read story

Our website is ultimately a marketing asset, not an engineering problem. Webflow makes that a reality, giving our design and marketing team full ownership.

Josh Kaplan
Josh Kaplan
Director of Design, Petal

With over $380 million raised, Petal is changing the way people get access to credit, and runs their entire marketing website on Webflow.

100+
employees
View story