Chipotle: Unwrapped. Burger King’s Burger Queen. Lone Star Light’s No Strangers in Texas. These memorable campaigns were dreamed up by the women-owned, Austin-based creative agency Hunt, Gather. Founded in 2016, the full-service agency’s band of makers and doers believe in high-impact, high-design work that resonates with customers.
In 2018, developer Michael Lam was building a website from scratch when he came across Webflow. Compared to the templated platforms with basic layouts and structures they’d been using, Webflow significantly raised the creative ceiling. Around the same time, teammate and fellow developer Leslie Crosby stumbled on a smaller agency site with an impressive SEO ranking, only to discover Webflow was behind it, and was immediately hooked. “It was a very easy switch, and expedited my workflow significantly,” she says.
At the time, work at Hunt, Gather was fragmented: If a site came back from a client with edits, they’d have to go back to the development team — and it’d become a waiting game. “My pitch for Webflow was about time and speed, which translates to money. It was not a hard sell,” Leslie says. “Our first client was a phenomenal success, and from that point on, every client was a Webflow client.”
Launching a new brand and website in 10 months
Our clients have been very impressed and pleased because they can really visualize what we communicate. This validates us as a creative agency trying to push the boundaries on beautiful work.
In 2022, Hunt, Gather worked with Restore Hyper Wellness to launch a new brand in 10 months. This included a Webflow website to support the marketing team, and a React Native web application (compatible across Android and Apple devices) to handle bookings, which pushed data to Webflow components and utilized custom components designed in Webflow.
Hunt, Gather used Webflow to create a system of custom illustrations to speak to Restore’s robust offerings in an engaging way, and wrote the capability to pull information from the web app (like booking times) into components. By displaying relevant information and making it simple and intuitive to book, they significantly improved the user experience.
The team found huge value in Webflow’s CMS, which helped them create an extensible design system that they can continue to build on and iterate post-launch. “Webflow is extremely extensible and performant. You can build just about anything, from technically-simple to extremely complex websites,” says Michael. Hunt, Gather can now build and launch beautiful websites faster by unlocking the power to design, host, and edit reusable components, all within a visual interface.
Running full speed into exciting new opportunities
The speed at which we’re able to build and create websites with Webflow is now at a point where we no longer have to turn away clients.
Webflow has transformed how Hunt, Gather grows its own in-house team, empowering them to hire creative talent who will spend time polishing the front end of website execution (instead of back-end busy work). Plus, with the Webflow editor, they can teach clients to make their own blog post updates and add static pages without worrying that they’ll break something.
Hunt, Gather is also a huge fan of the wealth of knowledge that comes from the Webflow community. “We’ve met a lot of great people who have broadened our approach to projects and acted as sounding boards for concepts,” Michael says. As part of the Webflow Experts program, the agency has enjoyed having direct access to Webflow team members and trying out beta features. “The Webflow team listens to feedback, incorporates learnings into new features, and are always on the forefront of innovation,” Michael says.
As they scale, Hunt, Gather will continue to find ways to leverage emerging technologies for website builds. One example is an AI project built to integrate with Webflow that reinvents how people interact with and search websites. Whether clients want something more technical, simple, or somewhere in between, the team is empowered to push their creative boundaries to deliver their best work. “I don’t have to feel limited to just being a developer with Webflow,” Michael says. “I’m also a designer who’s essential to the entire creative process.”