A full-service digital agency with a startup mentality, Outliant offers end-to-end design strategy, engineering, analytics, and marketing. Outliant’s team of 200 visionary engineers and designers is fully distributed in upwards of 50 different countries, working with more than 250 clients that include DocuSign, Christie’s, Purina, Kimberly-Clark, and Nasdaq.
Despite their impressive roster, many of these organizations are often constrained with legacy infrastructure. Then COO Marcus Jones discovered Webflow, which has become an indispensable solution for Outliant to help clients achieve business critical outcomes with more speed and flexibility. With Webflow, Outliant can move clients away from the complexity and overhead incumbent solutions often require.
Erwan Lent, a founding partner at Outliant, adds that Webflow’s hosting and enterprise plans are more cost-effective and easier to implement: “Both the client and agency win time and money back with Webflow.”
By adopting Webflow, Outliant has unlocked a superior end-to-end client experience without compromising their ability to build the most robust and performant web experiences.
Ushering in a new era of digital agility for Orangetheory Fitness
With Webflow, we've seen a tangible uplift in Orangetheory’s site speed and user engagement, which has increased conversion rates and ultimately driven revenue.
Most recently, Outliant worked with global fitness franchise, Orangetheory Fitness, who completely redefined its digital strategy by harnessing the power of Webflow. Their previous platform, one of the largest legacy DXPs, came with a significant cost and complexity that hindered the fitness brand's ability to autonomously build and manage its web presence. Seeking a more flexible and cost-effective solution, Orangetheory turned to Webflow and Outliant to streamline their website management and enhance their overall user experience.
The partnership's first major undertaking was the migration of Orangetheory's US website from their incumbent CMS. Leveraging Webflow's user-friendly interface and Outliant's technical expertise, the site migration and redesign was completed in a groundbreaking three-months. The new website not only improved Orangetheory's search engine rankings but also increased conversion rates and introduced an online sign-up feature, unlocking an entirely new revenue channel for the global brand.
The Outliant team also observed a transformative change of 4x faster project delivery timelines with Webflow. "Webflow has completely reshaped our development timeline," Erwan says. "What traditionally took a couple of months, we're now achieving in a matter of weeks."
As Orangetheory continues to expand its digital footprint, the synergistic partnership between Webflow and Outliant provides ongoing strategic support, ensuring that the team maintains its competitive edge online. Thanks to the collaboration between these three teams, Orangetheory streamlined its web development process, while driving significant business impact and elevating its overall online presence for customers worldwide.
Solving the hardest problems with the highest impact
As Outliant continues to grow and scale, we’ll tap into the power of Webflow to level up across all dimensions of our business, expand our service offerings, and be the best possible partner to clients.
Whether a client is launching a new product or feature, needs a landing page or full brand refresh, Outliant knows they can outmatch their competitors with Webflow. “We’re empowered to smoothly navigate and solve the hard, complex problems that make the highest impact,” Marcus says. It’s also much more cost-effective for Outliant to train Webflow developers instead of hiring the usual DevOps, full-stack NextJS engineers, and technical PMs required to oversee headless CMS projects.
Transitioning projects after hand-off is easier than ever with the Webflow Editor and content ecosystem, which allows designated users to make their own content edits without reaching out to an engineer. “With Webflow, we give our clients as much value from what we build as possible,” Marcus says.
Outliant is a Webflow Expert, which provides the team not just with insider knowledge, but early access to features, and the opportunity to offer product feedback that will ultimately best serve their clients. The agency has also earned millions in revenue from Webflow-sourced leads.
As Marcus sees it, Webflow is the ideal partner as Outliant continues to scale. “Webflow is going to be a big part of our company for the foreseeable future. They connect us to some amazing opportunities and have immensely helped grow our sales for professional websites.”
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