OFF+BRAND is a Scottish-born team obsessed with building websites that scale with growing businesses. Led by founders Ross Anderson and Stuart Ross, the team thrives at the intersection of branding, digital design, and development, creating eye-catching websites that deliver real results.
The duo launched the agency in 2020, and early clients sought them out for the bold, animation-focused designs they created with Webflow. Now, clients trust OFF+BRAND. to deliver sites as performant as they are beautiful. “A website is a brand’s most important digital asset,” says Ross. “It’s a first impression, a credibility check, and a company’s most powerful sales engine all in one.”
Clients don’t just want a website that looks good; they want one that loads fast, drives conversions, and adapts as their business grows. That’s why OFF+BRAND. prioritizes modular, intuitive Webflow builds, giving teams full control over their content without roadblocks. “More and more, clients want the ability to manage their own site,” says Ross. “Webflow lets us create flexible, scalable setups that empower marketing teams to have speed and control.”
Building an agency from the ground up, powered by Webflow
We chose Webflow because it aligns perfectly with our mission to create high-quality, impactful websites. It bridges the gap between design and development, streamlining collaboration and reducing time to launch.
- Stuart Ross, Co-Founder and Director of Strategy, OFF+BRAND.
With a lean team, efficiency is critical for OFF+BRAND. Webflow’s visual interface makes it easy to teach, and unlike other platforms they initially considered, it delivers immediate results. “From a business perspective, Webflow is a win-win,” says Stuart. “Clients get a scalable, future-proof site with an intuitive CMS that gives them control, while we maintain the flexibility to push creative and technical boundaries.”
Webflow also unlocks creative freedom for OFF+BRAND.: The ability to blend a visual interface with custom development means they can work without limitations. “You’ve got a visual interface that makes updates quick and simple, but alongside that, you can just start writing code to do more complex things,” says Stuart.
The result is faster time-to-market, seamless scalability, and the ability to execute bold web experiences without compromise. “The top client goal is impact: driving conversions, building authority, and standing out,” says Ross. “To do that, we use Webflow to create sites that perform, not just look good — that are fast and built for growth.”
Elevating Jasper’s brand identity with a bold redesign in 6 weeks
We aim to build a strong foundation that allows our clients to create and maintain their site’s vision independently. If they want something complex and exciting, we’re here. But with Webflow’s new features — like component-style variants, marketing roles, and page building — the power is in the client’s hands.
- Ross Anderson, Co-Founder and Creative Director, OFF+BRAND.
Jasper, a leading AI marketing platform, needed a website that would sharpen their brand identity and boost conversions, all within a tight six-week deadline. OFF+BRAND. took on the challenge, working closely with Jasper’s team to refine and translate messaging into an engaging experience.
The team explored multiple conceptual directions, iterating quickly to align design and messaging while staying on track for launch. “Webflow gives you the power to integrate the best practices of modern web development while giving clients a flexible, user-friendly CMS for scale,” says Stuart. WebGL-powered animations further enhanced the immersive storytelling, reinforcing Jasper’s dynamic brand identity.
In the first week after launch, Jasper’s website traffic jumped 4.2%, demo requests surged by over 15%, and the conversion rate from demo requests to marketing-qualified leads improved by 10%.
Integrating custom code for intricate animations and design elements, OFF+BRAND. kept Jasper’s brand story cohesive without sacrificing performance. “Webflow is a collaborative tool that brings our entire team together — designers, developers, copywriters, strategists,” says Ross. “We easily navigate the platform, review client comments, and align designs with development, making the entire process streamlined and efficient.”
“To push Jasper’s brand experience even further, we leveraged GSAP for high-performance, complex animations. GSAP allowed us to craft motion that reinforced the brand’s energy without compromising on load speed or our ideas - elevating Jasper’s storytelling while keeping the site lightweight and performant,” says Stuart.
OFF+BRAND. stayed involved after launch, fine-tuning the site based on real user feedback, and using Webflow Optimize and Analyze to continue refining the site through precise testing and iterations. To ensure long-term scalability, the content editing experience in Webflow gives Jasper’s team full control to continue to update content without developer support.
OFF+BRAND.’s next chapter as a full-service agency
Webflow Analyze and Webflow Optimize open new doors for conversion-focused, enterprise sites that use data to drive performance improvements which is critical in the current AI landscape.
- Stuart Ross, Co-Founder and Director of Strategy, OFF+BRAND.
“Without Webflow, we wouldn’t have an agency,” says Stuart. Now, the award-winning team is evolving beyond web design, expanding into PR, brand strategy, and communications to offer clients a full-service solution. This next chapter builds on their foundation of crafting high-impact, scalable digital experiences while broadening their capabilities to shape brands holistically.
“This year, our biggest goal is to push the boundaries of what’s possible in digital experiences,” says Ross. “We’re streamlining collaboration between content, strategy, design, and development to deliver even more impact. We’re growing our team, taking on bigger, more complex projects, and doubling down on innovation in Webflow and WebGL to create sites that truly stand out.”
Experimentation plays a key role in this evolution. The team is leveraging Webflow Optimize and Webflow Analyze to refine performance, run A/B tests, and dynamically personalize content. “With Analyze and Optimize, you can achieve deep personalization without the time and training required for AI integration,” says Ross. “This allows you to directly connect with your target audience in a meaningful way.”
Since joining the Webflow Partner program, OFF+BRAND. has wasted no time making an impact, collaborating with Webflow’s sales and customer success teams to push the limits of what’s possible — proving that great design and business impact go hand in hand. And with Webflow as a key part of their toolkit, they’re just getting started. “Being a Webflow Partner has opened new opportunities for us, and we’re excited about the path ahead with Webflow, creating even more impactful and innovative experiences together,” says Ross.
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