A genre-defying fashion site for Reebok. Ad campaigns and designs for High West Whiskey. The rebranding of Silicon Valley cybersecurity giant Symantec. Crafting all types of creative from Austin, Texas, DIKO is a full-service boutique agency founded by creative director Diko Daghlian. The agency’s seasoned team specializes in custom content for all sorts of clients, from startups and billion-dollar organizations to automotive and camping gear companies.
When the DIKO team builds a complex website or advertisement, they want users to feel something emotional and engage in the storyline. But their creativity was often stifled by web development constraints and inefficient processes. For complex sites, they’d have to commit to custom coding and long production times, and for simpler ones, they were restricted to basic site builders that didn’t give them the power or flexibility they needed to execute professional web experiences.
Then they discovered the freedom and flexibility of Webflow and never looked back. “Webflow gave us a whole new path forward because we no longer have to worry about resources to build what we dream up,” says Diko. "We need less lead time to complete interactive projects, which means lower costs to the clients, and higher profit for us."
A new portfolio generates a 12x increase in visitors
With Webflow, we fulfilled every creative idea we had and stayed on schedule. Once we launched, we got 20,000 views in 90 days.
One of DIKO’s most successful projects has been its own agency website. In the past, this is the perfect example of a project that would have required custom coding. Unlike your average portfolio site, DIKO’s goal was to take viewers through a visceral journey of how the team thinks, and their philosophy as an agency.
“We wanted potential clients to get an emotional feeling of what it’s like to work with our team,” Diko says. “We wanted to be ridiculous and include pretty silly things with weird interactions.”
DIKO’s developers and designers diligently worked on the site between client projects—and exceeded their own expectations. Normally, they’d have a few hundred visits per month, but after the new site’s launch, they had 20,000 views in 90 days. “We also had a number of potential clients reach out and congratulate us, and comment on how much they loved the whole experience, or request to work together,” Diko says.
Now, when potential clients go to their website, they’ll get a real feel for how DIKO tackles brand and marketing challenges, and what they can deliver—helping the team generate new business from the right clients. “There’s an emotional element to the site that gives us some real depth,” Diko says.
Attracting bigger clients with more complex projects
Webflow allows designers to be more creative and put more thought into content and interactivity rather than how it’s going to be built. Our creatives are happier with projects, which means as an agency we’re happier—and our clients are, too.
Webflow has empowered the DIKO team to deliver more—and more complex—projects as a true, full-service agency. Now, DIKO can offer professional designs and highly produced sites on tighter timelines with streamlined collaboration in Webflow.
When asked what advice creative director Diko Daghlian would give similar agencies, he shares that “the barrier to entry is very low, and there’s no risk giving it a try. With a good developer on board, agencies will find projects easier to manage, less staff needed per project, and happier clients—with less surprises along the way. “
Instead of building a high-stakes project that the client only gets visibility into at the end, DIKO can dive directly into Webflow and share live prototypes and high-fidelity experiences from the start. Since clients are involved from the beginning, they’re that much more likely to be satisfied with the final output. Any feedback can be addressed in real time, saving resources and lowering costs for both parties. “Webflow has really opened up more doors for us as far as what types of clients and projects we can attract, and how big our campaigns can get,” Diko says.
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