Composite’s approach to building enterprise-scale sites with speed and precision
With Webflow, Composite gives enterprise clients the freedom to move faster and own their digital presence. By replacing code-heavy builds with a visual workflow, the team delivers higher-performing sites in weeks instead of months — helping clients ship, iterate, and scale with confidence.
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“Creative teams have never been able to build fully custom websites as quickly or with as much control, and with the right agency partner, companies can unlock truly limitless potential for efficiency and innovation.”
Composite is a design and development agency known for creating websites that are beautiful, performance-focused, and built to last. Every site is designed to empower marketing teams to move faster, make smarter decisions, and take full ownership post-launch.
The agency specializes in high-performance marketing sites built on fully modular component systems, enabling clients to launch quickly, update confidently, and scale content without developer bottlenecks. Webflow sits at the core of Composite’s model, helping the team grow fast while staying focused on quality and creativity.
Building a Webflow-first agency as a competitive edge
“Webflow is the perfect answer to the problem I had as a designer: a way to build fully custom sites without being stuck in someone else’s inflexible ecosystem of plugins, templates, and rules.”
- Callum Griffith, CEO and Founder, Composite
Callum Griffith discovered Webflow in 2018 after searching for a better way to deliver client websites without hardcoding or relying on WordPress plugins, long before “no-code” was a common phrase. Webflow’s visual interface matched how he already thought about code, and within two weeks, he learned the platform and launched his first client site.
Callum’s early adoption of Webflow didn’t just change his workflow, it shaped the agency’s competitive advantage. Building on Webflow empowered Composite to deliver ambitious, enterprise-grade sites with speed and flexibility, helping Callum close clients with complex, high-stakes requirements that legacy platforms couldn't match.
Over time, that advantage became the backbone of Composite’s business model, enabling the team to take on more clients, deliver faster, and maintain an uncompromising standard of quality without expanding headcount. Now a dedicated Webflow agency with a lean team, “Composite grew our enterprise portfolio nearly 3x with Webflow,” says Callum. “Being able to service 10+ enterprise clients at any given time wouldn’t be doable with a 12-person team if we weren’t using Webflow. Webflow didn’t just help us scale — it defined who we are as a company.”
The team’s approach combines the latest in SEO and AEO best practices with a design system built for flexibility and ease of use. Every site is built with custom drag-and-drop component systems, giving marketing teams full CMS control and requiring minimal post-launch support. “We can show clients how easy it is to make changes in real time,” says Callum. “Within two minutes of screen sharing, they get it.”
The Webflow partnership is an important part of how Composite continues to innovate. “The Webflow team is by far the most supportive tech partner we’ve worked with: collaborative, ethical, and focused on helping us maintain the integrity of our goals,” says Callum.
Composite empowered Autotrader with a scalable foundation for car shopping experiences
“Webflow lets us build the complex integrations behind the scenes so our clients can focus on creativity, not code.”
- Callum Griffith, CEO and Founder, Composite
When Autotrader set out to modernize their digital experience, they faced a complex challenge: scaling high-performance shopping experiences for multiple vehicle brands. The company needed a system that could handle brand-specific digital storefronts, interactive tools, and real-time inventory, all while maintaining speed, reliability, and design consistency across markets.
Autotrader’s existing setup created long lead times and engineering bottlenecks. Developers were bogged down by infrastructure, leaving marketing and design teams dependent on engineering for every update. The company also needed architecture that could support multilingual capabilities, heavy traffic, and future product launches.
Composite leveraged Webflow Enterprise to build a modular, scalable “storefront” framework that allowed rapid rollout of brand-specific sites. The system integrated complex APIs for live inventory, custom interactive builders and calculators, and manufacturer-specific requirements, all within a single platform.
By giving Autotrader’s content and design teams direct access to update, localize, and optimize content in Webflow, the partnership freed engineering to focus on core technology. The result was a significant acceleration: a multilingual manufacturer storefront launched in four weeks instead of three months.
This collaboration delivered tangible business results: a 3x faster speed to market, 33% increase in website engagement, and 25% lift in high-intent traffic.
Composite’s next chapter of building meaningful, technically ambitious projects
“We grew with Webflow. As the product matured for enterprise, we matured alongside it. We wouldn’t be supporting this scale of customers without Webflow.”
- Callum Griffith, CEO and Founder, Composite
The quality of Composite’s work speaks for itself, empowering the team to grow without spending on lead generation: Their growth has been entirely organic, built on referrals and repeat clients who value the team’s precision and quality. Every site migration to date has improved SEO and page speed, a track record that reinforces their focus on measurable performance.
The team now averages just three weeks to develop a full enterprise site, a speed that reflects both experience and process refinement. “For one of our clients, it took six months to build a 20-page corporate website. On Webflow, we rebuilt and launched it in four weeks,” Callum says.
With Webflow, the team continues to refine and define what enterprise-scale design and development can look like. They’ve built internal systems to train senior developers in Webflow quickly, ensuring every project meets their standards for speed, performance, and scalability.
“Our projects aren’t billed hourly,” Callum says. “We price for value. Webflow lets us move faster, focus on quality, and support more clients without expanding the team which ultimately means higher margins and sustainable growth.”
Looking ahead, Composite plans to expand capacity, not complexity, to keep working on technically ambitious and creatively rewarding projects. “We’re not chasing hypergrowth,” Callum says. “We’re chasing really great projects with people we want to work with.”
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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.