How Veo creates personalized website experiences for a global audience
After years of slow, developer-heavy workflows, Veo took back control of their site with Webflow Enterprise and Enterprise Partner Kvalifik. Now the team moves quickly, ships global content with ease, and tailors customer journeys for every sport and market.
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“Webflow gives us both speed and control. We can launch new experiences weekly, personalize the site for each sport and audience we serve, and maintain a design quality we’re truly proud of. That combination helps our team communicate our product with far greater clarity.”
At Veo, game film is not just reserved for elite clubs. The Copenhagen-based sports-tech company builds camera and software tools that let any team capture and analyze matches, so players, coaches, and parents can study every moment.
Because Veo serves teams around the world and across many sports, the website is essential for educating their audience. It’s where almost every customer journey starts: where coaches book calls with sales, where visitors explore product pages, watch webinars, download ebooks, and dig through blog posts and case studies. “The website is the cornerstone of what we do,” says Global Website & Content Manager Eva Panduro. “It catches everyone.”
As Veo expanded, the site needed to clearly explain a sophisticated product, support both self-serve ecommerce and sales-assisted buying, and adapt to different sports and regions. The previous setup required developers for almost every update, which slowed the team down and made localization workflows cumbersome.
Veo’s marketing and web teams needed a solution that would give them control, empower them to work faster, and still support their growing global business.
Regaining control and speed by migrating to Webflow with Enterprise Partner Kvalifik
“Our goal was to bring the power back to our marketing team and accelerate our work. Webflow, and our partnership with Kvalifik, has made that possible. We can go from idea to execution in a matter of hours — a completely different way of operating.”
- Eva Panduro, Owned Marketing Specialist
Veo briefly used Webflow in an earlier self-serve setup, but a former agency moved them onto a custom coded DatoCMS stack. Over time, their site became rigid and slow, especially for a marketing team that ships new campaigns every week.
“Every time we needed a change, we had to go through a developer,” said Director of Marketing Mathias Bak. “It never took less than a month.” They had to route even the simplest content edits through a technical workflow the team couldn’t control.
The delays added up, and when an urgent tweak took two weeks to go live, Veo knew they had to find a way to give power back to the marketing team. They turned to Webflow Enterprise and partnered with Kvalifik, a Copenhagen agency with deep Webflow experience.
The migration covered a mix of international pages, CMS collections, and product-specific landing pages. With Kvalifik’s support, Veo consolidated everything into one platform and unlocked a new way of working. “Kvalifik and our close-knit partnership is a huge part of our success,” says Eva.
One of the biggest shifts for Veo’s team came from using Webflow Enterprise features like page branching and staging. “Webflow Enterprise’s page branching allows us to work simultaneously, drastically improving our speed to market,” says Kvalifik’s Senior Designer Riziki Nielsen. “We can each tackle different projects and create bigger page changes, then merge it when it’s ready to go live.”
Eva’s team follows a simple rule. “If you have bigger changes, just create a branch,” she says. It’s helped them ship updates on different timelines, keep projects moving in parallel, and avoid the bottlenecks that used to slow them down.
Working with Kvalifik has been a major driver of this new speed. “We wanted to give the power of the website back to the marketing team, and the partnership between Webflow, Veo, and Kvalifik has made that possible,” Matthias says. “Kvalifik has some of the best developers I’ve ever worked with.”
Powering personalized, global experiences with Webflow Optimize and Localization
“With Webflow Localization and Webflow Optimize, we can deliver the right content to the right audience instantly — all from one platform. If someone comes from a rugby campaign, they see rugby content right away, and we can set up experiences like that in minutes, not months.”
- Matthias Bak, Director of Marketing, Veo
Veo’s audience spans a variety of countries and sports, so the team puts a lot of care into how each visitor experiences the site. “It’s really important for us to have everything translated and localized,” says Eva. A coach in France, a club in the United States, and a school in Spain should each feel like the site speaks uniquely to them.
Localization used to be a juggling act across different tools. Now with Webflow Localization, everything lives in one place, empowering the Veo team to deliver the right content to the right audience with greater precision. “It’s much more efficient to manage all of our translations and localized assets in Webflow,” says Eva. “If we change a CTA link once, Webflow knows how to route people to the correct page in their language.”
That clarity matters for Veo’s complex product. They want visitors to stay in their chosen language and see content that fits their region. “We’re using Webflow’s localization to highlight the local clubs and the sports that are popular in each viewer’s respective country,” says Riziki.
That same idea extends into their personalization work with Webflow Optimize. “We can tailor the site to the sport a customer cares about, whether it’s soccer, rugby, or field hockey. That level of targeting is so important in a competitive market,” says Rebecca Busk, Kvalifik’s Managing Partner.
The team also tests the details that shape conversions. In one experiment, they personalized the homepage with sport-specific content to see how different audiences responded. Visitors shown lacrosse-focused content were significantly more engaged and converted 17% more than those shown football or soccer content. This reinforced the takeaway that when content reflects the audience it is built for, performance follows.
Growing team confidence through a culture of continuous experimentation
“There is no finish line for us. We’re constantly learning, improving, and raising the bar for our digital experience. Webflow gives us the creative and operational freedom to evolve quickly without sacrificing quality.”
- Eva Panduro, Global Website and Content Manager, Veo
Veo no longer has to choose between moving fast and staying on brand. The team is back in control of their site and the work that shapes it.
As they keep scaling, they see the website becoming an even bigger part of how people learn, buy, and stay connected to the company. One big focus is making the path from browsing to buying smoother. Right now, customers still jump between different flows to complete a purchase, and Eva sees an opportunity to streamline that experience. “We want the site to make it easy for customers to buy without needing to talk to a salesperson,” she says.
They’re also investing in building more internal confidence with Webflow. “I want everyone on the marketing team to feel like they can shape the site, not just update it,” she says. Workshops and hands-on time with Kvalifik are already underway, deepening the team’s capabilities and enabling safe experimentation backed by expert support.
Looking ahead, the team is excited about sharpening their work around AEO, SEO, and personalization to deliver even more relevant experiences to its global audience. “With Webflow, there are no limits,” says Eva. “We can always improve and we’ll continue making our website an even more powerful asset for Veo.”
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