How Talkspace turned 30+ fragmented sites into a scalable system for growth with Webflow Enterprise
Talkspace needed a way to unify their digital presence and brand identity. With Webflow Enterprise, updates now take hours, new pages launch 7x faster, and the team can focus on their mission to expand access to mental health care.
Unlock your site’s full potential with best practices vetted by our experts. Learn the Webflow Way.
“Webflow gave us the foundation to unify our digital presence and keep pace with our vision of growth through expanding access to care.”
For many people, the first step toward therapy starts not in a waiting room, but on a website. At Talkspace, a leading online therapy and psychiatry platform, the site is the front door for patients, providers, and partners alike. On a mission to make care accessible to everyone, the company partners with major insurers, employers, and public sector organizations so millions of people can access therapy with little to no out-of-pocket cost.
As Talkspace grew, so did its digital sprawl. With more than 30 separate sites, even simple updates turned into longer than ideal timelines. Just as the company was preparing for a major rebrand, its most important channel was slowing them down. To keep pace with their mission, they needed a more scalable, centralized way to manage their web presence.
Upgrading to Webflow Enterprise to create an intuitive, unified brand experience
“Before Webflow Enterprise, it could take weeks to make small changes across dozens of sites. Now, we update once and it’s done everywhere.”
- Cynthia Naumes, Director of Growth & Content, Talkspace
When Talkspace began their rebrand, the scale of the challenge was clear. The company was juggling more than 30 separate Webflow self-serve and WordPress sites, each one disconnected from the rest. A simple change, like swapping in a new logo or refreshing a footer, meant repeating the same update dozens of times — a process that could stretch from days into weeks.
“It’s insane thinking back to the beginning stages of our rebrand,” says Web Developer Andrea Ruttan. “I would have one site open in one window, and just copy everything over and over. It was so tedious.”
Talkspace’s rebrand wasn’t just about a new logo or palette, it was about making the brand more approachable, human, and connected to the people they serve. The team wanted to bring customer stories and real patient imagery to the forefront of their digital experience, showing that therapy is for everyone and making the brand feel more accessible. For a lean team charged with bringing this new brand to life, inefficiency was untenable. “We knew the rebrand would take a long time — and even longer if we weren’t on Webflow Enterprise,” says Director of Growth and Content Cynthia Naumes. “Consolidating was the only way to move at the pace we needed.”
Upgrading to Webflow Enterprise gave the team a path forward. With guidance from their Webflow Account Team, Talkspace restructured their entire web system, migrating and consolidating key properties into a single Enterprise workspace. “Our Account team really showed us the best practices for making the transition, and they’ve continued to be a trusted partner, supporting us as we scale,” says Cynthia.
That shift unlocked the ability to use shared components and templates across the entire site, ensuring brand consistency while dramatically reducing time to publish. This component library turns once-manual tasks into repeatable, reliable workflows: what used to take a week now takes just a few hours. “A year ago, this was unimaginable, but we just replaced our global footer across the entire website in a single day,” says Andrea.
Equipping a lean team to build with confidence and speed
“I used to manage every aspect of the website myself. Now our marketers confidently handle updates, and I can focus on the bigger projects that push our brand forward. The shift to Webflow Enterprise lets us move at the speed our mission demands.”
- Andrea Ruttan, Web Developer, Talkspace
The Talkspace team has always been one of do more with less, but in this case with one developer, one content strategist, one growth engineer, and a handful of collaborators, being lean often meant a longer, more drawn out roadmap. While the team has continued to execute at an extremely lean level, Webflow Enterprise allows them to add even more fuel to their process.
Build mode gives non-technical marketers the confidence to update and publish content without touching the Designer. “I used to stay out of Design mode if I could, because I didn’t want to break anything,” says Cynthia. “With Build mode, I can now safely update content myself, which is a huge unlock for our marketing team.”
Page branching allows the development team to work on large-scale redesigns while marketers continue publishing without interruption. “Page branching is crucial when I’m mid-rebrand on a page,” says Andrea. “Other people can still work and publish while I test and build in a branch.”
The activity log provides a clear trail of changes, while roles and permissions allow them to bring in contractors for the rebrand without risk. “The publishing workflow has been huge,” says Andrea. “Seeing what’s staged, what’s live, and being able to track version history keeps us organized.”
Now, the marketing team can create and launch landing pages 7x faster. Andrea’s role evolved from sole owner to collaborator, freeing her up to focus on high-impact projects like the rebrand, while the rest of the team experiments, publishes, and optimizes independently.
Powering Talkspace’s mission to make therapy more accessible
“Webflow Enterprise makes it so much easier for us to launch new website experiences. Whether it’s new partnerships or new audiences we’re going after, we can now create those digital touchpoints faster — and that means a better site experience for all of our customers.”
- Cynthia Naumes, Director of Growth & Content, Talkspace
With the rebrand nearly complete, Talkspace’s website is now a platform for growth. The team is preparing to migrate the blog and overhaul navigation, while also looking ahead to experimentation and optimization. “This year has been about rebuilding our foundation,” says Cynthia. “Next year we’ll be able to shift our focus to testing, learning, and optimizing.”
That shift matters because of Talkspace’s mission. “We’ve really focused on increasing the number of insurance payers we have and the number of people who can access therapy,” says Cynthia. “It all comes back to providing accessible care to more of the population.” To do that, the marketing and web teams need to roll out new digital experiences quickly, whether that’s a city partnership, a new payer relationship, or content for a new audience.
One of the best examples is Teenspace NYC, a city partnership providing free online therapy for New Yorkers ages 13-17. Built with Webflow, the site now sees over 15,000 daily visits and has become a vital digital front door to care for teens in NYC.
With Webflow, what once required weeks of repetitive updates is now managed in hours within a centralized, scalable system. The small but powerful team can launch new experiences in days, not weeks, and focus on new growth initiatives rather than maintenance.
Explore more Enterprise stories
Analyze
Localization
Optimize
With an outdated web platform and a looming global rebrand, Verifone needed to prove their marketing team could drive the company’s next era of growth. With Webflow, they rebuilt their digital presence in just 10 days, repositioning the company for a ‘boundless’ future.
Analyze
Localization
Optimize
Samsara’s marketing team needed a more powerful way to test ideas and reach the right audiences. With Webflow Optimize, they took control of experimentation and can launch campaigns in days, personalize at scale, and drive stronger results across the funnel.
Analyze
Localization
Optimize
Dermalogica once relied on intuition to guide their digital strategy. With Webflow Optimize, the brand now runs hundreds of experiments across six global sites, uncovering insights that shape both their customer experience and their business investments.
Analyze
Localization
Optimize
Evolving far beyond its janitorial roots, ABM sought a digital transformation that could match their growth and modern brand. With Webflow, they reshaped their story, accelerated publishing from weeks to hours, and built a website that powers global scale.
Analyze
Localization
Optimize
Before Webflow, the legal and identity services provider faced slow updates, engineering bottlenecks, and limited ability to test or scale content. Now, the team runs marketing-led experiments and manages localized content across three languages, no dev handoffs required.
Analyze
Localization
Optimize
Before Webflow, Waste Connections juggled dozens of disconnected sites across 300+ brands. Now, with Webflow and Enova, they’ve unified their web presence into a scalable system that empowers their technical teams, streamlines growth, and supports ongoing acquisitions.
Analyze
Localization
Optimize
Dropbox needed to evolve their brand guidelines from a static webpage to an interactive experience that reinforced their brand ethos. With Webflow Partner Daybreak, they used Webflow's visual-first CMS to enrich collaboration, building a site that brings their brand to life.
Analyze
Localization
Optimize
Driven to disrupt the industry and transform beyond their legacy roots, Docusign needed a powerful web solution. With Webflow and strategic agency experts, they gained creative freedom and global recognition in the emerging Intelligent Agreement Management space.
Analyze
Localization
Optimize
Once struggling to update a static, outdated CMS that didn’t reflect their modern brand, Walker & Dunlop tapped into Webflow's WXP to transform their website into a dynamic, high-performing sales and marketing tool that boosts engagement and drives meaningful business results.
Analyze
Localization
Optimize
The global fitness pioneer recognized the need for a more agile and efficient web platform to support its growth and innovation. With Webflow’s WXP, they transformed their digital presence, unlocking new revenue streams and delivering dynamic content experiences worldwide.
Analyze
Localization
Optimize
With hundreds of clients and complex site migrations, Poetic was limited by traditional webstacks that made them overly reliant on developers. With Webflow, Poetic now has the freedom to own their own website, all while helping their clients efficiently build and manage their web presence.
Analyze
Localization
Optimize
Previously reliant on developers and external resources to manage their web presence on WordPress, Healius migrated to Webflow to bring their team more flexibility, efficiency, and peace of mind.
Analyze
Localization
Optimize
A global leader in children’s entertainment, Spin Master was looking to grow their web presence without relying on limited developer resources. With Webflow, their creative and engineering teams have transformed internal collaboration and efficiency–and can now deliver professional website experiences at scale.
Analyze
Localization
Optimize
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and take their digital presence to the next level.
Analyze
Localization
Optimize
An integral part of the Dropbox suite, Dropbox Sign used Webflow to streamline development processes, empowering its design and marketing teams to deliver the most impactful services, faster.
Analyze
Localization
Optimize
Searching for a platform to easily build microsites, reduce costs, and unify their brand, the leading access control company turned to Webflow to build new web pages that met their global brand standards.
Analyze
Localization
Optimize
Grubhub worked with certified Webflow Expert, Wondersauce, and leveraged Webflow Enterprise to bring a viral brand moment to life in 7 weeks.
Analyze
Localization
Optimize
Looking to modernize their tech stack and bring more experiences to life on the web, NCR turned to Webflow to accelerate their time to launch.
Analyze
Localization
Optimize
In the midst of a major rebrand, Attentive moved from WordPress to Webflow to unlock the creative potential of their website. From refresh to rebrand: Webflow as a catalyst for growth.
Analyze
Localization
Optimize
The Pacific Funds team moved from their existing CMS implementation to take control of their site and create a better customer experience.
Analyze
Localization
Optimize
Rakuten SL saved time, money, and security headaches by switching from WordPress to Webflow.
Explore more stories
Analyze
Localization
Optimize
With Webflow, Composite gives enterprise clients the freedom to move faster and own their digital presence. By replacing code-heavy builds with a visual workflow, the team delivers higher-performing sites in weeks instead of months — helping clients ship, iterate, and scale with confidence.
Analyze
Localization
Optimize
Flow Ninja rebuilt how enterprise teams launch on the web, turning complex, slow-moving sites into scalable, high-performing experiences. With Webflow, they help clients around the world move faster, cut costs, and drive measurable business impact.
Analyze
Localization
Optimize
Before Webflow Enterprise, Copy.ai relied on external support for every update, which limited their control and slowed growth. Now, with Webflow’s visual CMS and hands-on support, the team publishes in hours instead of days and drives millions in sales pipeline from organic content.
Analyze
Localization
Optimize
Awardco’s website was slow to update, hard to scale, and no longer reflected their billion-dollar valuation. With Webflow Enterprise and Amply, the team rebuilt in six months, launching 2,000+ pages, scaling globally, and doubling conversions while solidifying industry leadership.
Analyze
Localization
Optimize
As VRIFY’s go-to-market strategy matured, their team needed a faster, more collaborative way to scale content. With Webflow Enterprise, they’ve unlocked the speed, trust, and flexibility to turn their website into a true growth engine — without adding headcount.
Analyze
Localization
Optimize
With Webflow Optimize, Retool went from reactive updates to a proactive growth engine. Embracing experimentation, their marketing team gained the freedom to test, learn, and iterate rapidly — driving more demo bookings, a smoother sign-up flow, and stronger collaboration.
Analyze
Localization
Optimize
PushPress needed a faster, more flexible way to build unique, branded sites for fitness businesses. With Webflow, they can now deliver high-converting sites at scale — helping gym owners grow faster without bottlenecks or complexity.
Analyze
Localization
Optimize
Aspect set out to create a new digital presence from scratch, while honoring their legacy brand. With Webflow, they built a global, modular, high-converting site in just two months — empowering their marketing team to move fast, experiment freely, and scale smarter.
Analyze
Localization
Optimize
21.co previously relied on engineers for every update, hindering growth. With Webflow, the team builds better together – marketers and designers can move fast to scale content across global markets, while developers step in for more complex web builds and integrations.
Analyze
Localization
Optimize
Recognizing the challenges clients face with traditional DXPs and developer-intensive headless CMSs, Verndale turned to Webflow’s WXP. The visual-first, composable CMS allows Verndale to create high-impact digital experiences for their clients – minus the technical overhead.
Analyze
Localization
Optimize
Typeform’s marketing team struggled with a CMS that hindered agility, experimentation, and digital growth. After partnering with Webflow and MakeBuild, they reclaimed website ownership, improved SEO performance, and accelerated speed-to-market.
Analyze
Localization
Optimize
Known for delivering award-winning sites in record time, OFF+BRAND. uses Webflow to create high-performance, scalable content that blends striking design with seamless functionality, enabling clients to manage their sites independently while achieving real business impact.
Analyze
Localization
Optimize
AutoTrader aimed to scale high-performance shopping experiences for individual car brands. By partnering with Composite and Webflow, they improved development efficiency and accelerated speed to market.
Analyze
Localization
Optimize
For years, a custom-coded legacy website stifled the fee-free mortgage broker’s creativity, and long development cycles made even the simplest edits cumbersome. Now, L&C’s marketing team has the flexibility to truly own their growth with a more scalable web presence.
Analyze
Localization
Optimize
With an ambitious vision of evolving from a talent management tool to an end-to-end HR platform, Lattice bet on Webflow Enterprise to transform their website into a revenue-driving engine that empowers HR professionals around the world.
Analyze
Localization
Optimize
Vanta had ambitious plans to stand out in a competitive space. To bring their new brand to life while unlocking greater flexibility and collaboration, they upgraded to Webflow Enterprise and worked with trusted Webflow partners.
Analyze
Localization
Optimize
Previously reliant on developers to launch and manage custom sites, the cultural exchange group has optimized localization with Webflow Enterprise, significantly increasing speed to market and providing bespoke, branded experiences globally.
Analyze
Localization
Optimize
As the company shifted their focus upmarket, they needed a powerful solution to turn their website into their biggest strategic asset. With Webflow and its expansive Apps ecosystem, Jasper has supercharged their workflows to deliver the most performant web experiences.
Analyze
Localization
Optimize
As a Webflow Enterprise Partner, Refokus uses Webflow as a key part of their innovation toolkit to reduce development times and costs while delivering websites that increase engagement and help brands emotionally connect to global audiences.
Analyze
Localization
Optimize
Fueled by the power of Webflow, Outliant drives dramatic reductions in tech costs while empowering enterprise clients to dominate their industry with best-in-class digital experiences.
Analyze
Localization
Optimize
Quickly growing past the limits of Webflow self-serve for their global web presence, Kajabi upgraded to Enterprise to empower internal partners to build more robust web experiences, while ensuring governance.
Analyze
Localization
Optimize
Boutique agencies can often lose business due to long production timelines and tedious feedback loops—but DIKO has moved beyond those constraints to deliver even the most technically challenging projects for big clients.
Analyze
Localization
Optimize
Without a centralized design approach, the global HR company was dealing with an inconsistent brand presence. The team upgraded from self-serve to Webflow Enterprise to uplevel team collaboration, scale global web initiatives, and elevate their brand.
Analyze
Localization
Optimize
Instead of hoping front-end developers can execute on his big ideas, Kinetic Studio’s Hunter Thompson uses Webflow to control his entire vision, from executing design to setting up hosting and domains, publishing sites, and optimizing SEO.
Analyze
Localization
Optimize
The full-service creative agency can deliver its signature high-design work without having to wait for developers, ultimately saving time and opening the door to more client opportunities.
Analyze
Localization
Optimize
Since migrating to Webflow, the recruitment marketing agency has bypassed the need to outsource web development, attracted bigger clients, and introduced a new revenue stream.
Analyze
Localization
Optimize
Once hindered by traditional development processes, The Digital Panda’s team of global visionaries now use Webflow to efficiently deliver more powerful web experiences to enterprise clients.
Analyze
Localization
Optimize
With limited resources and no in-house developers, the Funsize team can tap into the power of Webflow to push creative boundaries and exceed client expectations—delivering better work, faster.
Analyze
Localization
Optimize
To break free from the traditional web development tools that often limit community banks, Ponce Bank turned to Webflow to deliver higher-quality digital experiences.
Analyze
Localization
Optimize
As a Webflow Enterprise Partner, Social Driver expands their client base and leverages comprehensive features to tackle custom builds with high security standards — all while moving quickly with less reliance on developers.
Analyze
Localization
Optimize
Nursa migrated to Webflow Enterprise to unlock better team collaboration and improve SEO, while saving hundreds of thousands of dollars in engineering resources.
Analyze
Localization
Optimize
Looking for more design flexibility and the ability to empower more of the team to manage site updates, Wave turned to Webflow Enterprise to reduce their developer dependency.
Analyze
Localization
Optimize
Responsival leveraged the Webflow Experts Program to transform their business with fewer dev resources, a shorter workweek, and drastically increased engagement prices.
Analyze
Localization
Optimize
Looking to tackle a redesign on a tight timeline, Ramp turned to Webflow to give its marketing, design, and engineering teams the ability to move quickly together.
Analyze
Localization
Optimize
What started out with just three pages showing what can be built with Webflow was the springboard to redoing the entire website.
Analyze
Localization
Optimize
Virta gained a whole lot more than a flexible CMS with their move to Webflow — they also reached a new level of collaboration, creation, and accessibility.
Analyze
Localization
Optimize
The team at Brink — a mobile Election Guide built with accessible technology to make democracy available to everyone — worked with design agency 8020 to build a website that was accessible by design.
Analyze
Localization
Optimize
SunWest Credit Union switched from Fiserv to Webflow to give their marketing team control of their site.
Analyze
Localization
Optimize
Adding Webflow to their toolkit enabled the team at Barrel to significantly streamline their development and review processes with clients — all while empowering designers to do their best work.
Analyze
Localization
Optimize
The popular company for fund managers, investors, and venture capitalists has turned to Webflow to empower their marketing team and reach their growth goals streamline their work.
Analyze
Localization
Optimize
Mural moved from an engineering-owned site to Webflow to let their design team "control their own destiny".
Analyze
Localization
Optimize
Ramotion switched from React to Webflow to build their marketing sites faster and give clients more control over their site after launch.
Analyze
Localization
Optimize
Freshly moved their blog from WordPress to Webflow to give their marketing and design team control.
Analyze
Localization
Optimize
Getaround is a quickly growing car sharing network with over $400 million in funding, and runs their marketing pages on Webflow.
Analyze
Localization
Optimize
Designers JT Helms and Matt Cowen work together to build custom sites for major clients — and do everything without relying on developers.
Analyze
Localization
Optimize
With over $380 million raised, Petal is changing the way people get access to credit, and runs their entire marketing website on Webflow.
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.