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Looking back at Webflow’s 2017

Take a look back at Webflow’s 2017 — and get a peek at the future of web design and Webflow in 2018.

Sergie Magdalin
December 22, 2017

Wow, 2017 was quite a year for Webflow. We gained 19 new team members, nearly doubling the team size to a whopping (ha) 49 folks. Nearly 200,000 people joined the platform to start developing responsive sites visually. And we’ve launched both massive features and a host of enhancements.

So we thought we’d take a moment to step back and review it all — plus offer a few glimpses of the future of Webflow.

Looking back: 2017’s new features, product enhancements, and content

We shipped some awesome things in 2017 — some of which have found a regular place in your workflow, and some of which you don’t see, but definitely experience.

Here’s a quick look back:

Interactions 2.0

Interactions 2.0 history of the web

Interactions 2.0 went live on October 24, 2017, making it easier than ever for visual developers to create engaging, production-ready interactions and animations, from parallax scrolling to mouse-based animations. And we added a timeline-like animation panel to make complex, multi-stage animations a breeze to build.

And we didn’t stop at launch: the Interactions team stayed on-task, quickly releasing a series of updates to bring 2.0 to full parity with the legacy Interactions system. And we’re just about ready to put a bow on the Interactions 2.0 feature set with class-based interactions, Collection List support, and a little something we’re calling “quick effects.”

Site search beta

site search hero image

We’ve always known that great content — like what you can build with Webflow CMS — only gets better when it’s painless to find. You’ve always been able to add search to Webflow sites, but it typically required custom code or a sizeable monthly bill to implement.

So we built site search specifically for Webflow, giving you all the styling control you’d expect, along with the ability to easily exclude elements, pages, and even entire Collections to ensure the best results for any query. Plus, with site search built on top of Elasticsearch, we’ll be able to build even more powerful search features in 2018, and beyond.

Rearchitecting (Reactitecting?) the Designer

As we detailed in “What we’ve been working on” earlier this year, there was a bit of a mid-year lull as the bulk of our front-end engineering team worked on switching the Designer over from Knockout.js to React.

We go into greater detail in “What we’ve been working on,” but we made the switch to simplify and speed up things like:

  • Developing new Webflow components
  • Building bug-free software, and improving stability
  • Building an extensible Webflow ecosystem

We’ve also started work on rearchitecting our rich text element/field to make it more stable and performant — and to lay the foundation for making it even more flexible and powerful.

Finally, we’re focusing on performance. With hundreds of features already supported, we want to make sure the Designer experience is snappy and seamless. We’ll be forming a dedicated team just to focus on this, so stay tuned for more.

Webflow Experts

Webflow Experts hero

Not everyone has the time or desire to build their own bespoke website with Webflow — but many still want a Webflow site.

So we built Webflow Experts, a gathering of top Webflow-using designers and agencies who are standing by to tackle design tasks of all sizes. We’ve grown the community from an initial pool of just over 20 Experts to now over 40, so next time you need help on a Webflow project, you’ve got a place to go.

Global swatches

Global swatches

Keeping your site’s color palette consistent can be a real pain. Which is why we created global swatches: a simple tool for ensuring your brand colors never appear even a shade off.

They work a lot like Symbols: just add a color to your designer, make it global, then reuse across the site. And if that one client who fancies themselves a color expert wants to see that one purple a hair darker — just edit the global swatch and every instance of that color will immediately update, across your site. Color management, managed.

(And one small step toward design systems in Webflow.)

More file types for the asset manager

More file types

Everybody loves to share diverse file types from their websites. So on June 5, 2017, we dramatically expanded the asset manager’s list of accepted file types to include:

  1. PDFs
  2. DOCs and DOCXs
  3. XLSs and XLSXs
  4. PPTs and PPTXs
  5. TXTs
  6. CSVs

So, yeah — if your restaurateur client just insists you make their menu available via PDF, you totally can.

CSV import to CMS

CSV import

Building out your CMS Collections can be a lot of fun — or incredibly tedious, especially if you’re rebuilding an existing, content-rich site.

So we built CSV import, so you can easily bring your old WordPress site’s content into Webflow with just a couple of clicks. Our head of content strategy, John Moore Williams, says this has completely changed his site-build workflow.

Webflow University

Webflow University

Webflow is one of those rare products that can be used to build a wildly diverse array of deliverables. Which makes education incredibly important. While many products can get away with providing guides on every single use case, we need to teach customers a host of underlying principles, so they’re empowered to find their own solutions to their own challenges.

Enter Webflow University. More than a rebrand of our former Help Center, it takes a new approach to teaching Webflow with hundreds of videos, 8 in-depth and interrelated courses, and of course, a ton of documentation.

And given that it reached the #2 slot on Product Hunt on release day — not to mention a ton of tweets of praise — it seems we did something right.

But of course, we’re not satisfied with a big splashy launch, and we’re looking forward to adding a ton of new, more use-case driven content in 2018.

Looking ahead: new features and enhancements to expect in 2018

We’ve always got our eyes on the future of web design, so 2018 will see us working on (and releasing!) features that will:

  • Make design faster, easier, and more scalable: such as design systems features, custom component creation, and simplified grid layout systems
  • Improve our feature parity with comparable platforms: such as multi-language support, pagination, dynamic galleries, and a few big secrets we can’t talk about just yet. Not to mention much-requested enhancements like nested Collection Lists, file uploads for forms, and cross-site copy-paste!
  • More workflow features for both freelancers and clients such as improved billing workflows, custom domain setup, and more.

We’re incredibly excited to forge ahead with all these improvements, and will keep you all posted as the year unfolds.

Above all else: thank you

We love what we do, of course, but none of it would mean a thing if not for all of you. The fact that you find Webflow useful and powerful for your needs makes our work meaningful.

So again: thank you. Thank you for using Webflow. Thank you for making 2017 amazing. And thank you for exploring the future of web design with us.

thank you!
Sergie Magdalin

Designer and co-founder of @webflowapp. Surfer, spearfisherman, and sometimes brewer of beers.

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