No, AI won't be building your websites for you

Frustrated with The Grid? Try Webflow — and get $96 off any of our plans and/or hosting.

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Here at Webflow, we believe in the human element of web design. We think a website can and should be a unique expression of you and/or your business. It should be a harmonious union of visuals, text, and other media handcrafted by a real, live human being.

Sure, software can and should make difficult tasks — like coding completely custom websites — easier.

But it should do so in order to unleash your creativity. To let you create exactly what you want without mucking about in code all day.

In short, software should empower you to create your vision, not just do it for you.

Plus, it should, you know, work.

Enter The Grid

In 2014, a new startup was launched: The Grid. A website builder that promised an evolution in web design. An AI-powered evolution.

The Grid, they said, would give us “AI WEBSITES THAT DESIGN THEMSELVES.”

In other words: web design automated. Without the human element.

But then they failed to deliver. For two years. And now, the first public Grid-powered sites are cropping up. And they are, in the words of one designer on Designer News, “kinda terrible.”

The evolution has arrived. Not with a bang, but a whimper.

So, Grid “founding members,” we’re inviting you to try Webflow

If you’re frustrated with what AI has managed to design for you, we’d like to invite you to try your own hand at web design.

And to get you started, we’re giving “founding members” of The Grid $96 off any Webflow plan and/or hosting subscription. That’s the equivalent of 6 months of Webflow Personal!(Good for new Webflow accounts only.)

So if you think you’re more qualified to build websites than a mythical computer algorithm is, give Webflow a try. We’re pretty sure you’re going to love it.

How is Webflow different from the Grid?

Webflow gives you visual tools that empower you to create professional websites with tons of unique features, including:

All powered by a 100% visual CMS that lets you — and your clients — write and edit right on the page.

Webflow puts the power of web design in your hands — so you make the creative decisions, not an algorithm. To succeed with Webflow, you’ll need:

  1. A keen eye for design
  2. All the creativity you can muster
  3. A good sense of how to structure web pages

You’ve got 1 and 2 covered — and we’ll help you with that last point.

To help you build a website that’s beautiful, fast, and cleanly coded, Webflow uses standard browser technologies (HTML, CSS, JavaScript, etc) . But it layers a powerful, visual interface on top, so the elements you’re working with are as close as possible to what the browser interprets.

Plus, you control how your website displays on different devices with four simple views (or breakpoints) — desktop, tablet, mobile landscape, and mobile portrait — that you can adjust all you want.

Want a sneak preview of what you can build in Webflow?

Here’s a few examples. We think you’ll agree they’re anything but generic.

Gaffa Creative Precinct and Studio Spaces

History of Animation

Midnight Media

Daniel Spatzek’s portfolio

Geospace by J.P. Texeira

moreofthesame by Shane Hurt

And that’s just the tip of the iceberg. Check out more sites built in Webflow. And if you want to dive into how to build a website from scratch, check out our help site. Also built in Webflow!

Ready? Let’s get started.

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March 9, 2016

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